Pressroom

Tic Tac Offers AR App Experiences

'Tic Tac mints has launched a campaign featuring interactive advertising and mobile augmented-reality (AR) experiences...'

Unique Impressionz Helps Companies/Artist Create Buzz with Walking Billboards Outdoor Advertising at SXSW Annual Festival in Austin, TX

'Unique Impressionz is proud to offer 30% off their services to businesses and talent at SXSW 2012...'

EYE to transform airport media with Qantas

'Out-of-Home media operator EYE, a TEN Network Holdings company, announced their plans to lead a total transformation of advertising media in Qantas domestic terminals located in Sydney, Melbourne, Brisbane and Perth...'

Your client at antique shows

'Many advertisers target young adults, but mature audiences with more money to spend can be an attractive target as well for certain brands. One out-of-home venue that reaches mostly older people is antique shows...'

WPP PLC : Consumers use Out of Home media as sign-post to mobile content

'A strong connection between branded mobile content and Out of Home advertising has been established by Out of Home media agency Kinetic Worldwide, experts in lifestyle and environments, and sister mobile marketing agency Joule, in the latest round of its research into mobile technology usage outside the home...'

Outdoor Revenue Predicted To Top $10B By 2020

'After years of stagnation, outdoor advertising exploded in the first decade of the 21st century, thanks to the advent of digital displays -- but its meteoric growth was cut short by the economic downturn from 2007-2009, according to a new study from SNL Kagan. Still, outdoor advertising is back on track, according to “Economics of Outdoor & Out Of Home Advertising,” which predicts strong sustained growth...'

Sisson Named Chief Rev Officer At Clear Channel Outdoor

'Rocky Sisson has been promoted to Chief Revenue Officer, a new position at Clear Channel Outdoor Americas, from executive vice president-sales and marketing...'

Check-In With a Hip Thrust With the 'LikeBelt' Prototype

'"Liking" things gets a real-world spin with this prototype out of Pittsburgh-based Deeplocal. The "Like Belt" uses near-field communication technology to register "likes" when you are walking around. You just have to do a bit of thrusting...'

Eccleshare To CEO, Clear Channel Outdoor

'William Eccleshare has been promoted to CEO of Clear Channel Outdoor. Eccleshare comes to the top spot from his previous position as CEO of the international division...'

Award-winning Digital Signage Interacts with Social Media, QR Codes, Mobile Devices

'College students are sharing text messages, photos and geo-location information across an award-winning digital signage network developed by Montreal-based X20 Media...'

Forbes blog slams NYT blog for advertising on non-digital billboard (after reading about it in WSJ blog)

'In another sign that digital out-of-home is starting to percolate into the general consciousness, a Forbes.com blog posted earlier this week took another tech blog to task for advertising on a billboard, "but not the digital kind."..'

X2O Media Wins Prestigious DIGI Award for Installation at West Virginia University

'X2O Media, a full-service provider of software, network management, and content services for real-time visual communication applications, today announced that its digital signage deployment at West Virginia University (WVU) has earned a 2011 DIGI Award in the category of "Best Deployment, Integration of Digital Signage and Mobile/Cell Phone Technology."..'

High-Tech Bits Blog Advertises on Billboard, But Not the Digital Kind

'Bits blog, the New York Times blog on everything digital, is advertising itself on the 101 southbound in South San Francisco, according to rival tech blog All Things D, a Wall Street Journal pub...'

DSE Announces 2012 Apex Award Finalists

'Digital Signage Expo® recently announced 33 finalists for its Apex Awards for 2012...'

DSE Announces 2012 Content Award Finalists

'Digital Signage Expo® recently announced 27 finalists for its Content Awards for 2012...'

NCM Cracks Digital Da Vinci Code: Master Will Be Seen In HD, In A Theater Near You

'Since November 2011, a one-of-a-kind collection of the art of Leonardo da Vinci has been on display at London's National Gallery, including rare paintings from all over the world...'

Digital OOH Giants PRN, indoorDirect JV For Massive Retail Network

'Two of the nation’s largest digital out-of-home networks are joining forces, with Tuesday’s announcement that Premier Retail Networks -- which operates digital out-of-home displays in big-box retailers throughout the U.S., including thousands of venues owned by Wal-Mart, Albertsons, Costco, Meijer, Pathmark, Sam’s Club, ShopRite, and Target -- has formed a joint venture with indoorDirect, which owns the Restaurant Entertainment Network, serving quick-service restaurants including certain Taco Bell, Wendy’s, Denny’s, Carl’s Jr., Hardee’s and Arby’s...'

Your client lifting a few at beer festivals

'Beer festivals are becoming an attractive venue for out-of-home advertisers because they draw young people who have money to spend...'

Lamar Upgraded to Outperform

'We recently upgraded our recommendation on Lamar Advertising Company (LAMR) from Neutral to an Outperform rating...'

InWindow Goes In Malls, Hotels Too: Rolls Out 'Experience Stations'

'InWindow Outdoor, the digital out-of-home media developer known for its marvelous one-offs installations, this morning announced a pilot program that will begin rolling out fixed "experience stations" in malls and hotel locations nationwide...'

Blue Bite Deploys First-of-its-Kind NFC Campaign for HotelTonight, Sees 15K+ Mobile Engagements

'Blue Bite, a mobile marketing company that specializes in location-based campaigns, has published results of a recent NFC-enabled mobile campaign for hotel reservation app HotelTonight that saw more than 15,000 unique mobile engagements in the first six weeks alone...'

Swivel™ by FaceCake, the World's First 3D Virtual Dressing Room, to Showcase at Retail's BIG Show 2012

'Swivel™, a groundbreaking fashion retail technology created by FaceCake Marketing Technologies, Inc., will be showcased in Microsoft's booth at the NRF 101st Annual Convention & EXPO in New York City (Booth #1337 at the Jacob Javits Convention Center January 15—18). Visitors to the Microsoft booth can experience the future of shopping with Swivel's powerful 3D virtual dressing room system, integrated with Microsoft Kinect for Windows, that work together in transforming both the in-store shopping and the digital out-of-home branding experience...'

[2012 trends] OOH - people are getting out more

'Currently, out of home (OOH) is an exciting sphere to be in. People are spending more and more time out of their homes, and there are an increasingly growing number of OOH options available to the advertiser...'

Branded content from London Fashion Week to be presented by Ocean Outdoor

'Exclusive branded content from London Fashion Week will be presented by Ocean Outdoor, using images and news supplied by the editorial team at fashion title Vogue...'

Harris Corporation and Automotive Broadcast Network to Deploy Scalable Digital Out-Of-Home Solution to 1,000 Dealerships

'Harris Digital Out-Of-Home (DOOH) solutions to drive content in 1000 auto dealerships by year's end...'

CBS Outdoor Launches Interactive Canadian Website

'CBS Outdoor Canada is starting the New Year with a newly designed website complete with an interactive web mapping program and mobile website...'

Billboard Boom: The future of OOH in India

'Noomi Mehta, the chairman of Indian Outdoor Advertising Association (IOAA) and head of Selvel One Group, talks to Campaign India about a bullish future for OOH in India...'

SEO Specialist use London taxis to promote new website

'SEO Specialist has undertaken a 12 month outdoor advertising campaign with Transport Media in order to promote a new website, which will launch next week, for its ‘how to be found’ service...'

DOOH-mobile network upgrade for Mac's Milk & City of Calgary

'Multiplatform advertising solution firm iSIGN Media Solutions Inc. today announced an update to its digital signage networks located in the Mac's Milk chain of convenience stores across Canada, and in City of Calgary municipal buildings...'

UBS on Outdoor Advertising: Outdoor Industry Trends Stabilizing - Upgrading Lamar

'UBS analyst says, "We remain cautious on the outdoor industry over the LT. However, we are upgrading Lamar (Nasdaq: LAMR) from Sell to Neutral, as we no longer think there is near term downside earnings risk...'

IKEA Installs An Apartment In Paris Subway Station

'From January 9th to the 14th frequenters of the Auber metro station in France’s capital, will get a glimpse into the daily routines of five of their fellow Parisians...'

Digital Out of Home Investments to Increase in 2012

'After a lull in growth during the recession, Out-of-Home (OOH) vendors nationwide are quickly converting static bulletins or building new structures to keep up with the pace of their competitors and client demand...'

Alcatel-Lucent To Bring NFC Mobile Coupon Platform To U.S.

'Alcatel-Lucent is bringing its mobile coupon and ecommerce platform to the U.S. It is offered in Europe by carriers such as Vodafone, according to David Galante, Alcatel-Lucent Ventures for Mobile Wallet...'

Clear Channel Spectacolor and Times Square Alliance Unveil State-of-the-Art Digital Billboard Dedicated to Serve the Square's Small Businesses

'Clear Channel Spectacolor, the U.S. market leader in spectacular sign displays and a division of one of the world's largest outdoor advertising company, Clear Channel Outdoor, has partnered with the Times Square Alliance to launch a state-of-the-art digital billboard in the heart of New York City's famed Times Square dedicated to providing the area's many small businesses with competitive marketing opportunities...'

Titan Awarded Five-Year Los Angeles Department of Transportation Contract

'Titan, the largest Transit advertising company in North America, has renewed its exclusive contract to sell the advertising on the Los Angeles Department of Transportation's fleet of buses following an initial five-year partnership...'

Consumers Prefer SMS for Mobile Promotions

'While apps and the mobile Web have made enormous strides in grabbing mobile user mindshare, the humble SMS message remains the preferred mode for receiving promotional offers from marketers...'

Your client's ad in parking garages

'The ability to target very specific audiences is an attractive proposition for advertisers, and one out-of-home venue where they can do so is parking garages...'

Digital out-of-home: London’s Underground, CBS resolve their advertising row

'CBS Outdoor is to continue selling advertising on the London Underground, after settling a dispute with operator Transport for London (TfL)...'

First BIG billboard goes up

'Two vertical posts along Route 202 herald the construction of a digital billboard to be completed around early February by Chester County Outdoor LLC...'

New Advertising Opportunities At Tampa International Airport For Republican National Convention

'Clear Channel Airports (CCA), the world’s leading marketer of airport advertising and a division of one of the world’s largest outdoor advertising companies, Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced new advertising packages at Tampa International Airport (TIA) to reach attendees of the 2012 Republican National Convention (RNC) in Tampa Bay...'

The top 10 digital signage trends for 2012, Pt. I

'2011 has come and gone ... but not without leaps and bounds and turmoil among the industry...'

DSE 2012 NEW DOOH Networks Track Focuses on Advertising

'Digital Signage Expo will present an all new four-part DOOH Networks Seminar Program that will focus on issues inherent in running a digital advertising-based network...'

Why brands shouldn't overlook the power of cinema advertising

'It is easy to under-estimate the impact that going to see a film can have on its audience. When taking a trip to the cinema, one would simply assume a person sits in the auditorium, watches a film and leaves. As a marketing opportunity, cinema-going can be easily overlooked...'

After 10 Years, Marquee Midtown Tunnel Billboard Gets a New Tenant

'One marquee billboard location in New York City is shifting its attention from jet-setters to retirees...'

Iowa Caucus Highlights Political Billboards

'The Iowa Caucuses showcased the growing trend in political advertising to reach voters outside their homes, including through the use of new high-tech digital billboards...'

In-Cinema Ads Help Super Bowl Spots

'In-cinema sales firm Screenvision says running a Super Bowl ad on the silver screen following its appearance in the big game can boost ROI, including providing lifts in brand awareness and word-of-mouth benefits...'

NBC, ABC hail taxi TV deals, but will riders?

'This week ABC television and NBCUniversal are unveiling some new programming on taxicab TVs—those little screens in the back seats that many riders can't wait to turn off. But the real changes are taking place outside the city, as both media companies expand their national out-of-home presence with new technology partners...'

Integrated Campaigns Increasingly Include QR Code Element

'At one time, an integrated ad campaign was some combination of online, TV, print and perhaps DOOH. The growing popularity of QR codes, however, is causing many marketers to rethink that formula to include this mobile element...'

The top 10 coolest DOOH deployments of 2011

'This year along with my Top 10 Trends for 2012, It occurred to me to take a look back at what cool stuff the industry did in 2011. So, here is the first annual top 10 coolest DOOH deployments of the year: What were the most noticed, coolest, fun and amazing deployments of 2011?..'

Digital out-of-home: Broadcaster will dominate London Tube for New Year’s

'The British commercial broadcaster Channel 4 is to take over CBS Outdoor’s entire digital estate in central London for New Year’s Eve, in another demonstration of digital out-of-home’s ability to deliver advertising campaigns tightly wedded to a special event...'

Electronic billboards in Georgia to carry messages about snow, ice, flooding, detours

'The outdoor advertising industry is close to finalizing an agreement with the Georgia Department of Transportation to display winter weather travel info on electronic billboards that have appeared around metro Atlanta...'

Fanta Gets Playful with Consumers through Innovative NFC network by Clear Channel Singapore

'Coca-Cola Singapore has launched the very first local Out-Of-Home Near Field Communication (NFC) brand communications platform with MEC Singapore, through Clear Channel Singapore’s NFC network this 8th December 2011. Newly launched Fanta and perennial favourite Coca-Cola are the brands that are featured...'

Scent makers sweeten the smell of commerce

'Retailers are increasingly using ambient scents to induce shoppers to stay longer, spend more and maybe even behave a little more kindly toward fellow shoppers...'

Titan Books Amtrak Contract

'Transit advertising company Titan has won the exclusive right to sell media along Amtrak’s Northeast Corridor connecting New York City to Washington, D.C., including all Amtrak-owned ad surfaces in Washington’s Union Station, Penn Station in Baltimore, the 30th Street Station in Philadelphia, and Penn Station in New York, as well as over 40 other stations with Amtrak media...'

NBC Owned Stations, VeriFone Partner On Out of Home Content

'NBC Owned Television Stations and tech provider VeriFone Systems are partnering to get more NBCUniversal content on taxicab televisions in several markets, and on gas station pump TVs too...'

McDonald's tests in-house broadcasting

'McDonald’s, long a vigorous proponent of marketing its brand through television and the Internet, is hoping its proprietary in-restaurant video-content network will provide the quick-service chain with yet another way to communicate with customers...'

Akoo TV Expands Across Nation's Largest Shopping Malls

'Akoo TV, the largest, Nielsen-measured out-of-home television network in the U.S., today announced its continued expansion across the nation's premier shopping malls, including at the Houston Galleria, a top shopping destination with more than 24 million annual visitors, and Arundel Mills, the Baltimore area's largest mall...'

Outlook for 2012: Growth and innovation

'Despite the disappointing economic developments that threw the recovery of many media categories off course this year, out of home ad revenue continued to climb as clients began to embrace alternative media more enthusiastically and social media became a key element to campaigns...'

What Is Digital Place-based Media?

'Much of my time over the past year has been invested in meeting with agencies and brands to understand their needs, and also their perception and mindset about digital place-based media...'

Cloud Nine Media Launches High-Impact WiFi Advertising Network

'Cloud Nine Media today announced the official launch of its premium WiFi advertising network after concluding a successful 12-month pilot with a small group of brand advertisers...'

Face-scanning vending machine yields Jell-O samples based on age

'Step up to the vending machine, undergo a facial screening, and get a free Jell-O sample...'

Outcast Links With ECOtality On Advertising Network

'Santa Monica-based out of home advertising network operator Outcast and electric vehicle charging station company ECOtality said this morning that the two have teamed to launch a digital ad network tied to ECOtality's EV charging stations...'

Nike Wants Holiday Shoppers to Get Their Kicks Via AR

'Just in time for last-minute holiday shopping, Nike has teamed up with augmented reality specialists GoldRun, Akoo (an out of home TV network) and U.S. running apparel retailer Finish Line for an AR-based treasure hunt and sweepstakes...'

A digital comeback for outdoor advertising?

'Digital billboards are a rapidly growing part of the commercial media arsenal, popping up along roads all across the country...'

The Great Indoors: The Future of Indoor Location & Advertising

'The “shopping experience” is something retailers have been perfecting for decades. Product placement and drive-aisle concepts are designed to entice consumers and draw them to the best deals that will keep them coming back. But, what if we could take these concepts a step further with location-based marketing? Many retailers have already started to use indoor location-based services which make it easy to reach consumers in the great indoors...'

One in 200 consumers opts to interact with ad campaign

'A new digital out-of-home campaign for the movie Happy Feet Two uses technologies such as gesture recognition to let consumers see themselves dancing with animated penguins or interacting with on-screen snowflakes...'

Mass Media Lags In 2011; Only OOH Ads Grow

'With third-quarter results in from trade organizations representing traditional media, it’s clear that newspapers, magazines and radio are not enjoying much of a recovery in 2011, which has seen continued declines for newspaper and magazine publishers and stagnation for radio. Only out-of-home advertising is seeing growth outpacing the advertising business overall...'

New metrics keep an eye on billboards

'A new scientific method to estimate how many eyeballs fall on roadside billboards was presented Thursday to about 200 advertising professionals in Charlotte...'

YouDeserveToBePampered.com Merchants Launch DOOH Campaign to Pamper Consumers That Love To Shop

'Woah! Media Group recently announced a strategic partnership with DigitalAdPortal.com to launch the “You Deserve To Be Pampered” Campaign, an Internet and digital screen promotion designed to reward consumers for sharing special offers online...'

Multi-sensory advertising with CURB & Clear Channel

'This week CURB, the natural media agency, launched the UK’s first dedicated Sensory-Out-Of-Home (SOOH) division. Marrying some of the world’s leading experts, cutting edge multisensory technology and Clear Channel’s media network, advertisers can now augment Out-Of-Home using scent, sound and even taste...'

Lamar Advertising Begins Use Of Renogy Solar Panels In Louisiana Solar PV Project

'Renogy LLC–a Louisiana based solar panel manufacturer, has become one of the two solar panels suppliers for Lamar Advertising’s “Renewable Louisiana” Project. Lamar and Renogy have begun with a 30KW installation, and look forward to a successful trial...'

CETW: ComQi talks Shazam & expanding DOOH footprint

'ComQi executive Stu Armstrong talked at this year's New York Customer Engagement Technology World show about his firm's new partnership with Shazam, the nearly ubiquitous smartphone app...'

Cinema Net Adds New Kind Of Interactivity, Turns Moviegoers Into Human Joysticks

'Digital out-of-home video is getting a large-scale, interactive twist courtesy of National CineMedia and the Audience Entertainment Group, which are jointly introducing a new, interactive feature called AudienceGame as part of NCM’s FirstLook pre-movie entertainment content and advertising package...'

Reichig Out As Part Of Year-End Shake-Up At Clear Channel, Impact On Outdoor Initiatives Unclear

'Debbie Reichig, a highly regarded media marketing and sales strategist known for her innovative use of research, is out as part of a year-end shakeup of senior executives at Clear Channel Outdoor...'

Insurers Take Distracted Driving Fight to Video

'In separate efforts, Allstate and Manitoba Public Insurance turn to video campaigns, contests to curb distracted driving...'

USPS Selling Advertising on Trucks in Pilot Program

'Considering the United States Postal Service's well-documented financial struggles, it's no surprise that it's looking to follow in the footsteps of some public transportation fleets by selling ads on some of its vehicles...'

New ad-mad taxi plan set

'Even your taxi receipt isn’t safe from advertisements...'

NFC Use In Mobile Marketing Could Net $300M

'Mobile payments and tap-to-pay systems like ISIS and Google Wallet get all the press love, but one of the most promising uses of Near Field Communications (NFC) next year may not involve direct commerce at all...'

FLYsmart: The Travel App for Airport Art Lovers

'A mobile app for the airport art connoisseur? Yes, FLYsmart, a free iPhone and Android app from mobile-developer Geodelic and outdoor advertising company Clear Channel Airports, delivers that service to traveling art lovers with the initial focus on Philadelphia Airport...'

Out of Home Advertising Continues to Grow

'Out of home advertising revenue rose 4.2 percent in the third quarter of 2011 compared to the same period last year, accounting for $1.5 billion, based on figures released by the Outdoor Advertising Association of America (OAAA)...'

JCDecaux’s Airport Stories World Survey Underlines the Importance of Digital Media

'JCDecaux has just published the results of its “Airport Stories World” survey, which was carried out in eight of the world’s biggest airports...'

WatchMojo Reaches Nearly 40 Million Consumers in Out-Of-Home Markets in the U.S. Alone

'Four years since launching its out-of-home network, WatchMojo is now reaching 37 million consumers each month in the U.S. across the various outdoor networks to which it provides content...'

Adspace Expands to New Malls, Adds Interactive Guides

'One of the nation’s leading mall-based digital out-of-home advertising networks is adding new locations and capabilities to its digital lineup. The Adspace Digital Mall Network is introducing interactive mall directories at select malls in its network, while rounding out a 24-mall expansion in 2011 with the addition of large outdoor screens in its first outlet mall, in Oklahoma City...'

PRN expands DOOH cooking show

'Premier Retail Networks Inc., a global provider of digital place-based media services, recently announced the renewal and expansion of its relationship with Sam Zien and the entertaining "Sam The Cooking Guy" original series running on PRN's in-store media networks in major retail outlets...'

Digital Out-of-Home Campaign Uses Augmented Reality

'SEGA has launched a digital out-of-home advertising campaign in shopping centers across Australia that uses a new augmented reality (AR) enabled iPhone app to engage consumers...'

Clear Channel says outdoor ads resist crisis

'Outdoor advertising is proving surprisingly resilient amid Europe's debt crisis, although many companies are still wavering before committing to ad budgets for next year, the head of the international arm of Clear Channel Outdoor Holdings Inc said...'

Outcast, USDOT Partner For Driver Safety PSAs

'Accidents resulting from distracted driving caused the deaths of 5,474 Americans in 2009, as well as 448,000 injuries, according to the National Highway Traffic Safety Administration...'

QR Codes Promote Coke's Campaign Despite Challenges

'ScanBuy will support QR codes appearing on "tens of billions of Coca-Cola cups" available at 7-Eleven, Subway and other locations...'

Billboards Feature Anti-Texting Safety Message

'The Ad Council launched a national public service campaign about the dangers of texting while driving, sponsored by the National Highway Traffic Safety Administration (NHTSA) and the State Attorneys General...'

Deluxe Adds Mobile To Movies, Brings Local Content To Cinema Lobbies

'Deluxe Media Management, which specializes in advertising and marketing distribution services for the entertainment industry, has partnered with Cinema Scene Marketing, a theatrical marketing company, and BluePod Media North America to introduce a new location-based mobile content and marketing program for movie theaters around the country...'

Former Posterscope President, Finance Director Charged With Fraud

'Todd Hansen, the former president of Posterscope USA, the Aegis Group out-of-home ad shop, has been charged by the U.S. Attorney General’s office and the Federal Bureau of Investigation with accounting fraud during his time with the agency...'

McDonald's to Roll Out McTV

'Fast food and TV. For many people the two go together. Now, McDonald's Corp. is hoping customers will park themselves in front of McTv, its new in-store TV channel...'

Your client's ad on semi trucks

'Think of them as billboards sailing down the highway...'

AllOver Media, Inc. Acquires Intran Media

'IAllOver Media, Inc., the leading provider of non-traditional out-of-home advertising solutions, today announced that it has acquired Intran Media, Inc., a Minneapolis-based outdoor truckside advertising company...'

Kinetic To Media: No 'Eyes On,' No Ad Budget

'In a move that could drop thousands of smaller out-of-home media suppliers from its 2012 media plans, Kinetic, the largest buyer of out-of-home media in the world, says it will no longer place buys with suppliers who don’t utilize the industry’s new “Eyes On” measurement system...'

Networks compete for gas station viewers

'A new kind of media war is heating up at gas stations across the country, and Chicago may be a pivotal battlefield. Two fledgling networks — Outcast Media and Gas Station TV — are competing for viewership with pump-based screens that broadcast four-minute programming loops while drivers are filling up...'

GoGo Cast Partners with GoLocal24 for Content on Go-Screens in Southeastern N.E.

'GoGo Cast Inc., a global leader in dynamic content and digital merchandising in the Digital Out of Home (DOOH) space, today announced an in-store collaboration with GoLocal24, LLC and GoLocalProv.com...'

Clear Channel Airports Renews AMI Partnership

'Clear Channel Airports, a division of Clear Channel Outdoor, has renewed its partnership with Airport Marketing Income to deliver experiential marketing and sponsorships to advertising clients targeting air travelers...'

Billboard Taxi Media, Inc. Offers LED Full Color Remote Change Taxi Tops Advertising Signs

'Fleet owners can now buy taxi tops LED billboard advertising signs at wholesale discounts...'

National CineMedia Launches Mobile Ad Network

'National CineMedia, one of two dominant U.S. cinema advertising companies, has launched a new vertical mobile ad network targeting on-the-go movie patrons in partnership with Mobile Theory...'

DOOH makes presence felt on TV

'In an interesting meta-contextual twist of a sort, digital signage and digital out-of-home advertising has started even being used as advertising via other media...'

Your client in doctors' offices

'Advertisers love a captive audience. With their long dwell time, doctor's offices offer one of the most captive audiences available in out-of-home advertising...'

New digital media network set to transform airport experience

'A new digital media network is set to transform the passenger experience at seven UK airports – integrating mobile and touchscreen technology to attract deeper engagement with passengers, and capitalise on their increased dwell time and positive, ‘spending-ready’ mindset...'

Gas Station TV clicks with viewers at the pump

'It's a high-tech commercial war like Microsoft-Apple, Sony-Panasonic or Facebook-Google. But unlike those out-of-state technology titans, the leader in the growing rivalry for delivering unique TV network programming to gasoline station pumps is in Birmingham...'

CBS Outdoor and ASICS Launch Massive Transit Campaign, Featuring 64-Foot-Long Video Display

'CBS Outdoor has partnered with ASICS, the leading manufacturer of athletic shoes and performance apparel, and their lead creative agency, Vitro, to launch a "Marathon Experience" transit advertising campaign inside New York City's Columbus Circle subway station...'

The Jeep® Brand Launches Groundbreaking Campaign for the 2012 Wrangler Call of Duty®: MW3 Special Edition

'The Jeep brand is launching an innovative campaign that encompasses broadcast, print, digital, social media, experiential events and an out-of-home placement that includes the use of electroluminescent billboards...'

EYE research underpins digital engagement roll out at aiports

'Leading Out-of-Home media company, EYE, launched its ground-breaking new digital media solutions with an event at Gatwick Airport last week. EYE’s digital developments form part of a national network with similar solutions being rolled out at each of EYE’s seven UK airports...'

Your client's ad on coffee cups

'Messages on takeout containers and sleeves reach an affluent consumer...'

Billboard industry adapts to technology

'Richard Mashburn figures Chattanooga's economic forecast is good enough that he can move home...'

Sears makes out-of-home ads shoppable via QR codes

'Sears and Kmart are using QR codes on out-of-home advertising to enable holiday shoppers on-the-go to purchase toys directly from their smartphones...'

DC Vote uses Winning Mark outdoor advertising for public awareness campaign

'In 2006, Winning Mark produced two outdoor display ads for DC Vote’s District Voting Rights Education Campaign, aimed at raising public awareness about the District of Columbia’s lack of voting representation in Congress...'

CBS Corporation Delivers Strong 3Q

'Healthy top-line performance, effective strategic measures, and operating efficiencies facilitated CBS Corporation to post better-than-expected third-quarter 2011 results...'

British DOOH market grows 30 times faster than outdoor

'Digital out-of-home revenue continues to power ahead in Britain, now accounting for nearly 15 percent of all outdoor advertising and strongly driven by the transportation sector...'

Lamar Advertising Company Announces Third Quarter 2011 Operating Results

'Lamar Advertising Company, a leading owner and operator of outdoor advertising and logo sign displays, announces the Company's operating results for the third quarter ended September 30, 2011...'

Taxi TV Offers In-Taxi Purchases, Coupon Printing and Targeted Ads -- Hypothetically

'VeriFone Media is revamping the Taxi TV systems it operates in 6,800 New York City cabs to offer a second channel, interactive tickers, in-cab purchases and printable coupons...'

Lamar Advertising Company Third Quarter Earnings Sneak Peek

'Lamar Advertising Company (NASDAQ:LAMR) will unveil its latest earnings on Thursday, November 3, 2011. Lamar Advertising is an outdoor advertising company in the United States that operates three types of outdoor advertising displays: billboards, logo signs, and transit advertising displays...'

Your client's ad on hand sanitizers

'It's cold and flu season, which means it's hand sanitizer season as well. Ever since the swine flu scare two years ago, kiosks dispensing hand sanitizer have popped up in a range of public places, from malls to gas stations to health clubs and supermarkets, and they get heavy traffic this time of year. Those hand sanitizer kiosks have also become an out-of-home advertising medium...'

Businesses rely on outdoor advertising

'Transit advertising is an important marketing component in the growth of businesses in the Fort Collins marketplace. As a mechanism that provides top of mind awareness to consumers and drives traffic to area businesses, meaning more revenue to area companies and additional sales tax to the city of Fort Collins, it would be detrimental to ban bus benches, bus shelters and bus advertisements as marketing outlets for companies to spread community awareness of their goods and services...'

Sign of the crimes: Billboard battle pits ‘wanted’ posters seeking tips against blight busters

'Today, law enforcement agencies nationwide say billboards — especially digital ones — have become a valuable tool in their high-tech crime-fighting arsenal...'

Digital billboards open new avenues for small advertisers

'Mike Snyder says he’s been interested in outdoor advertising ever since the Internet came along and started to “tear up traditional media.” The longtime advertising executive says that as long as people travel in the same patterns, they’ll continue seeing the same outdoor ads. Lately, however, the outdoor ads have been changing, and the evolution is creating a new sub-sector of Wichita businesses...'

Volkswagen Canada augments reality in OOH campaign

'Volkswagen Canada has launched an out-of-home advertising campaign for its 2012 Beetle, an initiative that uses augmented reality technology to emphasize the vehicle’s performance attributes...'

Clear Channel Outdoor-New York Expands State-of-the-Art Digital Communications Network in White Plains

'Clear Channel Outdoor - New York, the leading display marketer in the nation's top designated market area (DMA) -- New York -- and a division of the world's largest outdoor advertising company, Clear Channel Outdoor Holdings, Inc. /quotes/zigman/396374/quotes/nls/cco CCO -10.80% , today announced the expansion of its digital network in the City of White Plains to provide added high impact opportunities for national, regional and local advertisers...'

CNBC, ESPN Sign Arbitron To Measure OOH

'CNBC, which has long sought to quantify its significant viewing in offices and on trading floors, has signed a deal with Arbitron to use its out-of-home TV measurement service...'

Hey, Advertisers: New York Has a Bridge to Sell You

'The New York State Bridge Authority is selling ad space on the toll gates at its five bridge crossings in upstate New York. Yup, the big mechanical arm that comes down at every toll booth -- and doesn't go back up until you pay the $1 or it recognizes your EZ-Pass reader -- now features advertising. And local marketers are jumping at the chance...'

Arbitron explores online measurement with AdsWizz; new growth for Out Of Home

'Arbitron EVP Sean Creamer tells the Tuesday morning (10/25) quarterly call that it signed a deal last week with AdsWizz, which "will process server-based streaming log files for our planned digital radio service." Creamer says "the collaboration will help us realize our vision of providing standard reporting metrics" for both over the air and digital. Arbitron is already the dominant ratings provider for over-the-air audience measurement. It says its current radio customers want it to follow consumers online, and it is also working with digital-only content providers...'

JCDecaux’s e-motion digital screens create a Wicked Halloween

'Passengers at Euston Station will see witches on broomsticks flitting across the London skyline in a digital Outdoor advertising campaign for the hit musical Wicked...'

Billboard company to run gay rights group's message protesting Holland vote after 'misunderstanding'

'CBS Outdoor says it will run the pro gay message "...With Liberty and Justice for ___" by the group Until Love Is Equal on one of its Grand Rapids billboards. This represents a reversal by the national media company a short time after its local office reportedly denied the billboard request...'

McDonald's gets sweet on Mini Cabs

'Road users in Johannesburg, Durban and Cape Town may have spotted some delicious dessert offerings travelling alongside them in the traffic in recent weeks. That's because McDonald's™ has once again opted to utilise branded Mini Cabs as its preferred outdoor advertising medium to showcase its current dessert offerings...'

OOH Media Challenges Agencies, Brand Strategy Vital

'Despite the medium’s collective 16% growth in the first half of 2011, sellers of digital place-based media sometimes feel lost in the shuffle when it comes to making their case to agencies and clients...'

OOH Media Challenges Agencies, Brand Strategy Vital

'Despite the medium’s collective 16% growth in the first half of 2011, sellers of digital place-based media sometimes feel lost in the shuffle when it comes to making their case to agencies and clients...'

3M Expands Power of Visual Attention Service to Include Video Analysis

'3M today launched the fourth generation of its Visual Attention Service (VAS), which introduces video capabilities and sequencing features to the revolutionary scanning tool that is viewed by marketers as a more convenient and affordable alternative to eye tracking. Used to increase the probability that viewers will notice the most desired elements of a design or physical location, 3M VAS enhances the visual impact of professional design across advertising, marketing, and all forms of digital and print media...'

Attorney General and U.S. DEA Partner with Outdoor Advertising Association of Ohio on Drug Take Back Day Billboard Campaign

'Ohio Attorney General Mike DeWine and representatives from the U.S. Drug Enforcement Agency ( DEA ) and the Outdoor Advertising Association of Ohio today unveiled an electronic billboard PSA campaign to remind Ohioans to dispose of unused and expired medications on National Drug Take Back Day on Oct. 29, 2011...'

Billboards for the 21st Century Point Us to the Route Ahead

'You are driving down the interstate, looking for the nearest outlet of your favorite fast-food restaurant. The billboards tell you things you didn't ask to know, until finally one says there's an app that will find what you're looking for. You pull over, download it on the spot, and two exits later sit down to that perfect meal. This app, called RoadNinja, was launched late last week by the Lamar Advertising Co...'

Zoom Lowers The Boom, 20th TV's Kenny Replaces Roche As President

'Zoom Media and Marketing, one of the largest operators of digital, place-based media networks, this morning named Judy Kenny president of sales and marketing. She assumes some of the duties of Dennis Roche, who resigned as president-COO of Zoom, and is no longer with the organization...'

Screenreach creates DooH interactive driving game on large LED screen outside Westfield

'Screenreach has created an interactive DooH driving game broadcast on a digital billboard in London’s Westfield shopping mall. The game could be played and controlled through a smart device using Screenreach’s Screach app...'

Parking garage-based DOOH network signs up with NEC's VUKUNET

'NEC Display Solutions of America announced today that New York-based Park Cast Network is using the VUKUNET platform to manage and flight advertising campaigns on its digital out-of-home (DOOH) advertising network in public parking facilities in New York, as well as its expansion in Chicago...'

McDonald's Launches McTV, DOOH Network

'The world’s largest and most-recognizable fast-food chain is bringing entertainment, news, sports and video content to diners, creating a substantial advertising platform in the process. McDonald’s is launching McTV in partnership with ChannelPort Communications...'

TomTom Introduces Innovative New Tool for Site Selection and Outdoor Advertising

'TomTom introduces Custom Probe Counts, a traffic product providing an indicator of traffic density for roads globally...'

Your client's ad at the laundromat

'Many people, particularly renters, don't have access to washers and dryers at home, and that means regular trips to the local laundromat. Much like convenience stores, laundromats bring in a large and diverse group of people, and that makes them a good place for out-of-home advertisers targeting a broad audience...'

Akoo TV Previews New Interactive Programming at 2011 Association of National Advertiser's (ANA) Annual Conference

'Akoo TV, the largest out-of-home television network in the U.S., today announced that it will preview its newest line-up of interactive programming at the 2011 Association of National Advertiser's (ANA) Annual Conference in Phoenix, Arizona on October 20-23, 2011. ANA's "Masters of Marketing" signature event attracts top chief marketing officers and agency executives on marketing best practices and leading-edge platforms designed to build brands in the evolving media landscape...'

City's restrictions on billboard ads hurting local businesses

'City business owners say they are losing hundreds of thousands of dollars a year because of a newly enforced law restricting advertising on buildings and along highways...'

Lamar Advertising Company : Lamar's Free iPhone App for Travelers Takes Outdoor Media Interactive - RoadNinja Now Available to Download on iTunes Store

'Outdoor advertising meets mobile technology with RoadNinja™, a new interstate travel app for the iPhone from Lama r Advertising Company (Nasdaq: LAMR). The location-based app, powered by Foursquare, helps consumers find what’s available at upcoming exits (restaurants, lodging, gas, etc.) and also delivers location-specific promotions...'

Georgia World Congress Center Incorporates Portable Digital Advertising

'As one of the largest multi-purpose sports and entertainment complexes in the United States, attracting more than one million guests each year, the Georgia World Congress Center’s (GWCC) stated mission is “to constantly earn our reputation as one of the world's finest convention, sports and entertainment venues and to lead our industry through innovation.” To help further the GWCC mission, Atlanta-based Revelation Outdoor Management recently installed a NanoLumens 112” NanoFlex™ digital display that will be used as a portable digital signage display and event banner throughout the center...'

More Ads Coming to Airport Security Bins

'SecurityPoint Media, which helps advertisers reach airline passengers with ads on security checkpoint bins for personal belongings, has received a new round of funding from Raptor Ventures and RaptorAccelerator, which it will use to strengthen its commercial infrastructure and extend its advertising platform...'

Big screens point consumers to best of the small screen

'Texting and tweeting and Facebook-liking may be fun diversions at first, but after a while consumers will want a real, practical benefit from the integration of mobile, social and digital out-of-home...'

Does Outdoor Advertising Still Work?

'You remember outdoor advertising, don’t you? And when I say “outdoor advertising,” I’m not talking about the ads on bus stops or even on the sides of buses, for that matter. And I am also not talking about ads that run on gas pumps, either. I’m talking about billboards. You know those huge poster boards that dot the main highways and byways of our great land...'

Leapfrog Interactive jumps into Cincinnati with public health DOOH campaign

'Digital advertising agency LeapFrog Interactive last week unveiled its first digital out-of-home (DOOH) interactive marketing piece, created for the Hamilton County (Ohio) Public Health Department's "WeTHRIVE!" campaign...'

Four Loko Mocks Its Own Media Coverage in New Campaign

'Criticized by health advocates and scrutinized by regulators, fruity and boozy Four Loko has probably gotten more news coverage than any similar alcohol brand its size. Now the brand is turning the tables on its critics with a tongue-in-cheek campaign that seeks to parody the kind of breathless news coverage it often gets...'

App Turns Roofs Into Billboards On Google Earth, Maps

'Phillips & Co has developed a branding and advertising platform that turns rooftops into billboards...'

Global Outdoor Advertising Market to Reach US$43.8 Billion by 2017, According to New Report by Global Industry Analysts, Inc.

'GIA announces the release of a comprehensive global report on Outdoor Advertising market. World Outdoor Advertising market is forecast to reach US$43.8 billion by the year 2017...'

ZenithOptimedia Cuts Global Advertising Growth Outlook for 2011 From 4.1% to 3.6%

'The media buying firm slightly pushed up its U.S. ad forecast to a 2.2 percent gain this year despite economic concerns, but predicted slight network TV declines this year and next and reiterated that it would take several years for U.S. ad spending to reach pre-recession levels...'

CC Media Holdings Names Bob Pittman CEO

'CC MEDIA HOLDINGS announced BOB PITTMAN will become its Chief Executive Officer. PITTMAN joined CLEAR CHANNEL in NOVEMBER 2010 as an investor and the company’s Chairman of Media and Entertainment Platforms. PITTMAN will join the Board of Directors of CC MEDIA HOLDINGS, INC. and CLEAR CHANNEL COMMUNICATIONS, INC.; in addition, he will join the Board of Directors of CLEAR CHANNEL OUTDOOR HOLDINGS, INC., as its Executive Chairman. These appointments are effective immediately...'

Pump It: Outcast Brings Personalized Greetings, Mobile Coupons

'Gas pumps equipped with Outcast Media's Applause TV will soon be greeting customers by name and providing personalized product recommendations, along with tailored content and on-demand print and mobile coupons...'

DSE Fall 2011 Forum was a Success

'Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology, and digital out-of-home networks (DOOH) held its third Industry Forum last month in San Diego, California. Because both guests and event sponsors came away feeling that DSE’s Forum was well worth their time, the next Forum event will be held in late Spring 2012...'

Fuel Taxi Media Gets Rolling In San Francisco

'Fuel Outdoor – one of the nation's top Out-Of-Home Advertising companies – has made the move into Taxi Top Advertising by partnering with Luxor Cabs, the second-largest cab operator in San Francisco...'

Gas Station TV Gets Bloomberg Video Content

'It would make sense if Americans thought about their finances at the gas pump, and Gas Station TV is providing more fuel. A content partnership with Bloomberg Television will deliver personal finance and business news to drivers as they fill up...'

NFC marketing comes out of thinaire

'We posted about the thinaire NFC billboard last week and you, our readers, were inspired. We received a lot of visits and shares to the post and we could tell from emails we received how innovative you felt the NFC marketing campaign was. We love NFC marketing - its potentials are colossal and we expect to see NFC marketing rule supremely over out-of-home and print marketing in the coming years...'

Technology will mean that users have more screens, not fewer - all connected by the cloud

'There used to be a push to create a single game-changing device to replace all other devices. This push produced some great technology, such as the iPad and tablets, but users have demonstrated that they can accept a wide variety of devices in their lives. They use each device for different purposes and in different situations. The devices currently include phones, gaming devices, TV screens, laptops, tablets, desktop computers, etc. Consumers today are also interacting with digital signage in retail and hospitality environments, kiosks, and DOOH -- only those screens aren't populated with the user's content. In the future, there will be more and more screens, connected by the cloud to create a seamless personal experience...'

Ace Marketing and EYE Launch Their First National Campaign on Mobiquity Networks, a Location-Based Mobile Marketing Network in 67 Malls Across the US

'Ace Marketing & Promotions, Inc. (otc.bb:AMKT) and EYE announce today that they have launched their first national campaign on Mobiquity Networks. Various promotions including a movie trailer for the motion picture, "The Way" are available for download via Bluetooth or Wi-Fi to mall visitors across Mobiquity's and EYE's 67 mall network...'

Top 3 Companies in the Advertising Industry With the Highest Beta (LAMR, IPG, CCO)

'Below are the three companies in the Advertising industry with the highest betas. Higher-beta stocks mean greater volatility and are therefore generally considered to be riskier but also may provide the potential for higher returns...'

PETA Plans to Use Billboards and Bus Benches to Feature Shark Attack Ads

'PETA's advertising campaign is based on weekend shark attack in which man was severely injured...'

Digital OOH Ad Spend Expands 16.1% During First Half

'Digital out-of-home media ad spending soared 16.1% during the first six months of 2011, beating the ad industry's overall growth rate by a margin of 5-to-1, according to a compilation of self-reported industry data collected by Miller, Kaplan, Arase form members of the Digital Place-based Advertising Association...'

Cinema Scene Launches Nationwide Video Wall Network in Top Theater Lobbies

'Cinema Scene Marketing, a provider of in-lobby media and promotions, has announced the installation of five additional large format video displays in top markets across the country....'

Eyeris TV DOOH network wins Florida Business Expo award

'Eyeris TV franchise recently announced that it had been named the 2011 recipient of the Innovation And Technology Award presented by the Florida Business Expo, a trade organization with thousands of members statewide, recognizing their significant achievement in the digital out-of-home advertising medium...'

Tech Startups Hit Highway 101Billboard wars see the intersection of old and new media

'Startups may rule Silicon Valley, but until recently, you wouldn’t have known it driving up Route 101, the region’s main highway. In the past year or so, however, billboards have started popping up with messages from companies like Zynga, Zoosk, and Zazzle...'

Historic Town Gets Digital Billboard

'The Alabama-based outdoor advertising company Durden Outdoor has created a three-sided billboard structure in Eufaula, Alabama. Resembling a lighthouse, the structure is anchored by a 19mm twelve-foot-by-twenty-four foot digital billboard manufactured by Watchfire Digital Outdoor. The digital billboard is flanked by two static billboards...'

Parking & transit DOOH network signs agency deal

'Park Cast Network, a digital out-of-home advertising network with displays in parking garages and transit centers across top DMAs in the United States, recently announced that it had signed a deal with Encompass Digimedia, a division of Encompass Media Group, to include Park Cast's network in their portfolio of advertising opportunities. EMG is a New York City-based multimedia sales organization with a strong reputation of finding innovative ways to reach consumers, according to Park Cast Network...'

Group wants Wisconsinites to cut cheese intake, displays message on billboard; Milk Marketing Board bothered

'Wisconsin and cheese go hand in hand, right? The long-standing relationship, however, is drawing a deadly comparison from a nonprofit group called Physicians Committee for Responsible Medicine. It is expected to place a billboard in De Pere that features the Grim Reaper wearing a Cheesehead with the words: "Warning: Cheese Can Sack Your Health..."'

Gucci rolls out DOOH for Milan Fashion Week

'According to fibre2fashion.com, Gucci recently announced the launch of its Gucci Immersive Retail Experience initiative that will see interactive digital signage systems deployed progressively to Gucci's flagship stores around the world over the next two years...'

Inwindow Outdoor Launches Digital Out-of-Home Campaign For CBS Person of Interest

'A new digital out-of-home campaign has been launched in New York and Los Angeles on behalf of CBS for their new crime drama, Person of Interest, a series about a presumed dead, former CIA agent who teamed with a mysterious billionaire to prevent violent crimes by using their own brand of "vigilante justice". In the series, the characters make use of a state-of-the-art surveillance technology and a software program, designed by the billionaire, that uses pattern recognition to identify people about to be involved in violent crimes...'

Gas Station TV Rolls Out New Platform, Triples Audience

'Other parts of the media business may be struggling, but digital out-of-home video advertising is forging ahead with new deals and investments to expand DOOH platforms around the country. The latest news comes from Gas Station TV, which announced it has secured an investment valued at $50 million from Wayne, a GE Energy business, to deploy the new inOvationTVSM media platform to thousands of gas stations nationwide...'

Akoo Awarded New Patents for Interactive Technology That Allows Smartphones and Tablets to Control On-Demand Television

'Akoo International, a media and technology innovator, today announced that the Company has been awarded new patents in major global markets -- including Canada, Australia, and Israel -- for its interactive technology, which allows smartphones and tablets to search and select on-demand television content via mobile app or text messaging...'

Interactive Signs Promote TV Shows, Safety

'Part of the appeal of digital out-of-home signs is their potential for interactivity, which can be used to catch the attention of passersby in ways that static signs just can't...'

NBC's Daily Candy Tours P&G Promo

'Now part of NBCUniversal's array of woman-targeted entertainment platforms, online site Daily Candy has gone offline, striking a deal with Procter & Gamble for a New York City mobile beauty bus tour...'

NYC Cab Drivers Given Veto Power Over Racy Ads

'Following complaints from some cabbies about racy ads on their vehicles, New York's Taxi and Limousine Commission agreed on Thursday to give more drivers veto power over them...'

"I Will" Digital Out-of-Home Campaign Reaches Public and Encourages Charitable Engagement

'To commemorate the 10th anniversary of 9/11, Viacom Inc., in collaboration with MyGoodDeed and the HandsOn Network launched a public service campaign to inspire Americans to participate in the "9/11 National Day of Service and Remembrance" by committing to good deeds, charity or volunteer service...'

Cinema Scene Launches Nationwide Videowall Network in Top Theater Lobbies

'Cinema Scene Marketing, one of the nation's leading providers of in-lobby media and promotions, announced today the installation of five additional large format video displays in top markets across the country...'

DOOH Soars With Outcast, AdSpace Growth

'The digital out-of-home industry is marking more gains this week, with Outcast Media detailing substantial growth in the first half of the year, and AdSpace bringing its retail DOOH signage network to New York's South Street Seaport...'

The World Is Your Billboard

'Billboard advertising, also called “outdoor” or “out of home,” isn’t simply relegated to traditional roadside boards. It’s in some of the most unexpected of locations. And much of it is grand in scale, design and message...'

Olympus Media, LLC Announces New Chief Financial Officer

'Olympus Media, LLC, one of the largest and fastest growing traditional Out-of-Home companies in the U.S., announced that Clay Herron has been appointed to Chief Financial Officer...'

evian Has Teamed up with JCDecaux on an Interactive Out of Home Experience

'From July 19 to August 16, Chicago saw evian transform their brilliant ‘Baby Inside’ TV advert into an interactive outdoor experience with an unexpected twist...'

On Campus, It’s One Big Commercial

'It's move-in day here at the University of North Carolina, and Leila Ismail, stuffed animals in tow, is feeling some freshman angst. A few friendly upperclassmen spring into action. But wait: there is something odd, or at least oddly corporate, about this welcome wagon. These U.N.C. students are all wearing identical T-shirts from American Eagle Outfitters..."'

Bacterial billboard brings 'culture' to Hollywood marketing

'Two billboards made from live bacteria mounted in an abandoned storefront window in downtown Toronto are giving a whole new meaning to the term "viral marketing..."'

Twentieth Century Fox Home Entertainment and Pearl Media Transform Hollywood's Roosevelt Hotel Into Massive 3D X-Men Projection

'Pearl Media, a non-traditional media company specializing in groundbreaking out-of-home brand experiences, and Twentieth Century Fox Home Entertainment celebrated the Blu-Ray and DVD release of the critically acclaimed and highly-anticipated X-Men: First Class last night with the transformation of Hollywood's Roosevelt Hotel into a massive 3D X-Men projection...'

Kinetic throws Fuel on digital out-of-home fire

'Kinetic, WPP's out-of-home arm, announced that it has created a dedicated in-house creative division, calling it Fuel...'

The Changing Media Ad Landscape, 1980-2011 Winners and Losers

'Anyone who follows the media business cannot fail to be impressed by how much -- and how fast -- the media landscape has changed in recent decades. In addition to the rapid evolution of media technology and consumption habits, one of the most remarkable trends has been the upheaval in the advertising landscape...'

Could DOOH help to merge real and virtual stores?

'The distinction between bricks-and-mortar and online shopping is blurring, and digital out-of-home has a role to play in the middle ground, says Nick Gale, head of new media for POPAI UK & Ireland...'

Music Video Starring Lindsay Lohan to Air on indoorDIRECT DOOH Restaurant Network

'indoorDIRECT and the upcoming rock band, MIGGS, have reached an agreement to air the MIGGS’ latest video, “Let the Games Begin,” featuring Lindsey Lohan, on indoorDIRECT’s in-store television network...'

Akoo Expands Sales Leadership Team, Opens New York and Los Angeles Offices

'In support of its continued growth, Akoo, the largest out-of-home television network in America, today announced that it has expanded its national sales presence with the opening of new offices in New York and Los Angeles...'

Brands digitize out-of-home campaigns to bolster consumer interaction levels

'Billboards and installations usually remain static. However, after credit card company MasterCard rolled out its "Priceless New York" campaign in July, it wasn't the TV ads, the dedicated blog, the social media or online banner ads that were arguably the most direct digital components. It was the outdoor, or rather, out-of-home (OOH) campaign...'

Akoo Launches Major Hook up Promotions with David Guetta, LMFAO, and Top Artists on Tour

'Akoo, the largest out-of-home television network in the U.S., today announced that it launched a new series of promotions designed to reward viewers with one-of-a-kind entertainment experiences. The new Akoo "Hook-Ups" include unique artist meet-and-greets, all-expenses-paid VIP trips, and concert ticket giveaways...'

adverCars Drive OOH Promotions

'Given the number of eyeballs that view adverCars, vehicles that carry display ads in specific cities and locations, the cost is small. Advertisers can drive home their message for $280-$300 per car...'

Clear Channel Runs 9/11 PSA on Times Square Billboard

'Clear Channel Communications has partnered with the National September 11 Memorial & Museum organization to raise awareness (and funds) for the memorial with a series of public service announcements which will run on its "Spectacolor SpecHD" digital billboard in Times Square, as well as on static and digital display surfaces around New York City and the metropolitan area. Clear Channel Outdoor will be joined by CBS Outdoor, Cemusa, Titan, and Van Wagner for the outdoor portion of the campaign...'

Out-of-Home Revenues Jump 4.5%

'Out-of-home advertising revenue grew faster than the economy, as well as many other media, in the second quarter, rising 4.5% to just over $1.9 billion, according to the latest figures from the Outdoor Advertising Association of America...'

Captivate Appoints Hagerty CRO

'Captivate Network, which operates digital displays in elevators and other locations in corporate office buildings, has named Patrick Hagerty its chief revenue officer...'

DOOH Segment theBITE to Serve Up US Open Coverage from the Tennis Channel

'indoorDIRECT and the Tennis Channel have announced an agreement to air Tennis Channel’s coverage of the 2011 US Open on indoorDIRECT’s in-store television show, “theBITE,” reaching 150 million consumers annually in the nation’s top quick-service restaurants...'

Eco-Tech Displays Launches “Green” Outdoor Ad Network in Newark

'Eco-Tech Displays, (http://www.eco-techdisplays.com) a media company formed to rid cities and municipalities of cigarette waste, and the Newark Ironbound Business Improvement District (IBID) today announced the launch of Eco-Tech’s latest ad network along Ferry Street in the Ironbound section of Newark, New Jersey...'

Clear Channel Outdoor names Portland president

'Clear Channel Outdoor Holdings Inc. on Wednesday announced the appointment of Sharr Stark as president and general manager of its Portland division...'

AllOver Media, Inc. Acquires Pacific Media, Inc.

'AllOver Media, Inc., the leading provider of non-traditional out-of-home advertising solutions, today announced that it has acquired Pacific Media, Inc., a Seattle-based alternative out-of-home convenience store advertising company. The acquisition combines the nation's largest gas station and convenience store advertising provider with Pacific Media, the nation's third largest, solidifying AllOver Media's position as the industry leader...'

Bar codes, SMS modernize out-of-home ads

'Implementing mobile strategies such as bar codes or SMS calls-to-action in out-of-home luxury branded ads further immerses consumers than traditional billboards, bus bench posters or telephone booth advertisements...'

Clear Channel Airports Extends Relationship with Sacramento International Airport

'Clear Channel Airports (CCA), the world's leading marketer of airport advertising, and the County of Sacramento, have entered into a contractual relationship whereby CCA will be the exclusive advertising marketer for Sacramento International Airport. CCA, which has served the airport since 1998, was recently selected through a competitive bid process as the airport's exclusive advertising partner...'

Interactive Out-Of-Home Marketing Campaign for CSI Clone Series

'Pearl Media, in an attempt to promote its CSI-like series, launched a pretty cool interactive out-of-home marketing campaign, where consumers were invited to solve a crime scene from TNT's drama series Rizzoli & Isles...'

Europe’s first billboard powered solely by renewable energy

'European office solutions company Ricoh have launched Europe’s first billboard powered 100 percent by renewable energy...'

Is DOOH really one medium? Research suggests it’s split.

'What are the best locations for digital out-of-home screens? It depends how you define success, but a recent study by GfK MRI in the U.S. shows dramatic disparities among venue types – further confirmation that DOOH is not a single, monolithic medium but a diverse collection of channels...'

Brands, networks find better ways to link DOOH and Net.

'Once, integrating online with digital out-of-home meant putting an RSS ticker – or, if you were with-it and brave in equal measure, a Twitter feed – on your public screens. But network operators and brands alike have moved far beyond those tentative experiments, devising ever more innovative ways to link the worlds of the Internet and the DOOH display...'

Funny Face Billboard Contest

'A Chico outdoor advertising company is giving locals a shot at billboard fame...'

Your client's image projected in 3D

'Brilliant images light up the sky, flashing in the night...'

Sprint and the telcos, pushing DOOH

'Digital signage may well be just about everywhere in American life, but it's still a largely unknown quantity to most, and brands and companies are still figuring out how to use it to their best advantage...'

'Say, looks like they're playing our song'

'Billboard streams titles of songs being played by a radio station...'

Jell-O Digital Billboard Lifts Mood with Tweets (and Pudding Giveaways)

'Jell-O is the latest brand to marry social media and digital billboard technology. The company has installed a billboard, developed by Crispin Porter + Bogusky, at the corner of West Broadway and Grand in New York City. The billboard depicts a face that either smiles or frowns depending on the mood reflected in Twitter, as based on the smiley or sad face emoticons. When the face is frowning the company distributes coupons to the randomly downcast, Adweek explains...'

Clear Channel, Lamar still pumping dollars into digital

'Investment in digital billboards is continuing apace in the U.S. despite economic chills and frequent opposition from local governments, with both Clear Channel Outdoor and Lamar Advertising this week confirming extensive rollouts...'

Clear Channel Outdoor Holdings Swings To Q2 Profit - Update

'Clear Channel Outdoor Holdings Inc. (CCO: News ) Wednesday reported a profit for the second quarter, compared to loss last year, reflecting expanded digital displays in the U.S., and improved results in China and Sweden. Operating profit for the outdoor advertising company soared 85 percent while revenue grew 13 percent. Both earnings and revenues for the quarter beat Street estimates...'

Moving Beyond the 5% World of Outdoor Advertising

'Outdoor has always done a good job of targeting geographically, while competitive media target demographically. Now with the Traffic Audit Bureau's "eyes-on" measurement, the outdoor industry can do both, as well as make true comparisons based on return on investment...'

Lamar Advertising Company Quarterly Earnings Sneak Peek

'Lamar Advertising Company (NASDAQ:LAMR) will unveil its latest earnings on Thursday, August 4, 2011...'

TNT promotes TV series with NFC-enabled New York storefront

'Out-of-home media agency Pearl Media has created an interactive crime-solving storefront to promote the second series of TNT drama Rizzoli & Isles...'

“Cowboys & Aliens” Invades 7-Eleven TV for Nationwide Videogame DOOH Campaign

'Seeking to reach the widest swath of gamers nationwide, FreePlay Labs has chosen 7-Eleven TV as the exclusive TV partner to promote its Cowboys & Aliens videogame, Cowboys & Aliens – Silver City Defense...'

Ad-wrapped rental cars launch in Atlanta

'Motorists who don’t mind driving a rolling advertisement can get a discount when renting from Atlanta Budget Rent a Car...'

Why Media Planners Made Digital OOH So Popular

'It has been said many times that change is the only constant, and this is especially true in the media industry. The digital advertising landscape is experiencing a rapid rate of change, and media planners and buyers are at the center...'

City24/7 To Launch Mid-October

'We are good (we think) at exclusives and over the last four years we have surely brought you many but how about news of a top secret, yet to be launched (and we have to say rather exciting) brand new purely digital network in New York City?..'

DO Gets TV Dollars, 44% Shift Spending From TV Budgets

'Media buyers and planners are embracing digital out-of-home video as a way to reach consumers who are increasingly on the go and less accessible via other, traditional media channels, according to a new study from eMarketer...'

Your client at the NFL draft

'The annual event is the ultimate experience in fan engagement...'

Pearl Media 3D Projection Launches THQ Saints Row: The Third at Comic-Con

'Pearl Media, a non-traditional media company specializing in groundbreaking out-of-home brand experiences, deployed a massive 3D projection on the side of San Diego’s PETCO Park recently to promote the launch of THQ’s upcoming new video game Saints Row: The Third...'

FBI in N.J. launches health care fraud awareness drive

'Aiming to take a bigger bite out of a crime that costs taxpayers billions of dollars each year, the FBI on Monday unveiled a new advertising campaign that seeks to boost public awareness and reporting of health care fraud in New Jersey...'

Crime Stoppers using billboards to solve Pinellas cold cases

'In an effort to solve six lingering homicide and missing-persons cases in Pinellas County, Crime Stoppers posted billboards around the county hoping to jog some years-old memories...'

Groupon Ads Running on New York Times' OOH Screens

'It's well-known that Groupon has leveraged an affiliate program to push its daily deals as far and wide as the Internet allows. But the Chicago-based company is leaving no stone unturned, as its local offers have also appeared via The New York Times' digital out-of-home screens in major cities since May 16...'

California Pizza Kitchen Touts New Menu Items

'California Pizza Kitchen is launching a new campaign highlighting 10 new menu items. The out-of-home campaign is the first work to break from West Hollywood, Calif.-based Dailey, which California Pizza Kitchen appointed as its advertising agency earlier this year...'

Anchor celebrate 125th birthday with outdoor advertising campaign

'Anchor Butter, from Arla Foods, has announced its launching a new outdoor print advertising campaign from the 25 July to coincide with the brands latest birthday TV returning to air...'

Reebok, Swizz Beatz unveil 2011 Reethym of Lite campaign

'Reebok Classics and Swizz Beatz unveiled their biggest joint project to date 7/19 in NYC to an audience of global celebrities and influencers: the 2011 Reethym of Lite campaign...'

Dole and Six Flags Promote Go Bananas After Dark on DOOH

'Dole Fresh Fruit has teamed up with Six Flags Entertainment Corporation, the world’s largest regional theme park company, to bring its Go Bananas After Dark promotion to Six Flags parks throughout North America. The multi-faceted deal spans most of Six Flags’ U.S.-based parks, and La Ronde in Montreal, Quebec, Canada, and encompasses various in-park, online and experiential integration tactics to increase awareness and consumption of DOLE Bananas beyond the customary breakfast and lunch...'

ABC Milks BoxTop Media

'An ABC rep firm has inked a deal to begin selling inventory on the sides of milk cartons. The agreement with BoxTop Media offers space on packages sold in about 50,000 stores, though campaigns can run in a subset...'

New billboard campaign promotes positive body image

'Twelve new billboards will be appearing throughout Utah in the next two weeks. They send a strong message about other messages found on billboards, in magazines, and on TV, and they target women of all ages...'

JCDecaux Airport Sells First ‘Spot’ Advertising on Digital Signage on Heathrow Express Trains

'JCDecaux Airport has sold the first “spot” advertising on Digital Onboard Panels (DOPs) on Heathrow Express trains...'

Digital Out-of-Home Demand-Side Platform rVue Retains Investor Relations Firm

'rVue Holdings Inc. announced that it has retained Hayden IR, a national, New York-based investor relations consulting firm, to develop and implement a strategic investor relations program to raise its visibility and further strengthen its relationships with the investment community...'

FEMA using digital billboards to post emergency bulletins

'Emergency Management is reporting that FEMA has taken to utilizing electronic billboards in an effort to get the word out about impending catastrophes...'

SeeSaw Networks Partners With AOL's Patch Hyperlocal News Content

'SeeSaw Networks, a leading digital place-based media company, has announced that it has partnered with AOL's Patch to distribute hyperlocal content on SeeSaw's network...'

Marcus Theatres Extends Digital Media Network Agreement With Cinema Scene

'Cinema Scene Marketing, a provider of theatre-lobby media and promotions, has announced the signing of an agreement to expand its Digital Media Network to 23 additional Marcus Theatre locations...'

Full Tank: Gas Station TV Adds Venues, Viewers

'Assuming they aren't distracted by sky-high gas prices on the meter, drivers in Southern California have something new to watch while they're at the pump, thanks to Gas Station TV, which has expanded its network of digital out-of-home video displays to include 19 new service locations in Los Angeles and San Diego, including venues owned by Chevron, Conoco-Philips and United Oil Stations...'

Your client at America's front door

'Doorstep ads are a smart way to reach consumers where they live...'

Greening Up: Digital Billboards Now Use Less Energy

'Digital billboards are using significantly less energy, on average, than they were four years ago, according to an analysis by the Louis Berger Group. That's good news for the digital out-of-home industry, since high energy consumption (which can result in excess heat, requiring even more energy for cooling) has been one of the main complaints leveled at the burgeoning medium by its critics. It could also make DO more appealing for advertisers by reducing costs, and for billboard owners by boosting profitability...'

Kinetic Worldwide Releases New Report: On the Threshold of Change –The Future of Out of Home Media (UK)

'Lifestyles and environments agency Kinetic Worldwide has released the results from a new study that forecasts the future direction of out-of-home advertising in the UK. The study, On the Threshold of Change—The Future of Out-of-Home Media (UK) predicts that out-of-home media will increase its market share over the next 10 years as a result of digital technology, and that consumers will become accustom to interacting with large numbers of smart digital posters...'

Colgate show how to combine digital and outdoor advertising to maximise impact

'Colgate’s new ‘Smile’ campaign shows that combining social media with traditional advertising can have a positive effect at the point of sale, by linking the online community to outdoor marketing activities...'

EMG Unveils Massive Billboard Campaign in Los Angeles and New York to Brand Company and CEO-Artist-Producer Marco Bosco

'EMG goes head to head with iconic companies in the battle of outdoor advertising and continues the company’s strategy of being an innovator in the space of branded media and entertainment. Four billboards on the Sunset Strip, and one 80-foot Van Wagner wallscape on the Hollywood Walk of Fame, will be up throughout the month of July featuring different images of Eruption Music Group recording artist, writer, producer and CEO Marco Bosco...'

Survey: Strategic Planners To Fund Place-Based From TV, Online

'If the opinions of strategic media planners are a leading indicator of future ad spending plans, then digital place-based media is poised for some dramatic increases, and much of it will come out of traditional TV advertising budgets. That's the conclusion of a survey of 1,000 strategic media planners released Tuesday by the Digital Place-based Advertising Association...'

'Virtual Assistant' technology makes retail debut at Duane Reade

'Next-generation digital signage that uses the latest in holographic imaging and audio-visual technology to create the illusion of a real person is making its U.S. debut at Duane Reade’s new flagship in downtown Manhattan...'

Media professionals making career changes

'Long-time Phoenix sports broadcaster Kevin McCabe is joining CBS Outdoor CBS Outdoor’s Phoenix office as an account sales representative...'

Ashvegas: Asheville-area Twitter users can see their words on billboard screens

'Asheville, what's on your mind? That's a question the folks at Fairway Outdoor Advertising have asked Twitter users recently. It's not just a frivolous query. Some of the answers are posted on the company's electronic billboards around town...'

Pearl Media Launches Interactive, Digital Out-of-Home Campaign for TNT Crime Series

'Pearl Media has launched an interactive, digital out-of-home, crime-solving campaign to promote TNT’s top-rated drama series Rizzoli & Isles...'

BBI Displays Innovative Billboards Float on Panama Canal for Nissan Motors

'A 24' x 14' amphibious billboard display recently floated on the Panama Canal for Nissan. The floating billboard was featured at the 50 mile Ocean-to-Ocean Cayuco Race where participants paddle from the Atlantic to the Pacific Ocean. The nontraditional floating billboard display distributed by BBI Displays was operated by local associate Panama Inflatable Billboards. The 24' inflatable sign was towed by a boat in front of the lead race pack and the beach advertisement was visible to all spectators along the shore...'

EYE Executive Offers Digital Out-of-home Advertising Guidelines

'Speaking this week at the POPAI’s Master Program in Chicago, Jeff Gunderman, senior vice president and general manager of New York-based Eye Shop USA, presented EYE’s recommendations to shorten and tailor digital out-of-home advertising content in order to reach consumers more effectively in the shopping environment. The presentation was based on EYE’s experience in reaching mall shoppers and went on to discuss the importance of active engagement in the mall...'

New Tool for Emergency Messaging: Digital Billboards

'After deadly tornadoes and storms hit multiple states in late April, governments activated digital billboards to communicate with the public. This widespread information posting showcased the speed and flexibility of a new communications tool in emergency management: high-tech billboards...'

Augmented Reality Cinema

'Sweet little app. Too bad it requires leaving Colorado to get good use out of it, since so few movies have been filmed here...'

Samsung Mobile Helps Keep Holiday Travelers Charged-up before Fourth of July Holiday Weekend

'Samsung Telecommunications America (Samsung Mobile)1, the No. 1 mobile phone provider in the U.S., today announced the installation of 20 newly designed charging stations in all of the terminals at Ronald Reagan Washington National Airport (DCA)...'

Big Brands Piloting In-Store 3GTV Networks

'PepsiCo, Kraft Foods and Nestle Purina are among major brands participating in a pilot test of 3GTV Networks in nine Bloom grocery stores in the Washington, D.C. metro area...'

LocaModa Launches Community Board

'LocaModa today launched Community Board 1.0, a new place-based social media application that runs on any Digital Out-of-Home (DOOH) network and has been designed to enhance consumer engagement, venue marketing and advertising revenue...'

Supreme Court favors billboards over North Fulton cities

'Following a Supreme Court of Georgia decision earlier this month, the city of Sandy Springs is considering applications of billboard companies that won a lawsuit regarding freestanding advertisements...'

Taco Bell Thinks Outside The Bun, Turns Restaurants Into Media Network

'In what likely is the biggest deal yet since Turner Broadcasting tried to develop an ill-fated place-based video network with McDonald's in the early 1990s, Taco Bell has agreed to install an ad-supported video network throughout its 5,600 locations nationwide...'

Ricoh brings giant eco billboard to UK

'Japanese digital office equipment company, Ricoh, has erected the first giant eco billboard of its kind in Europe – on the M4 motorway between London and Heathrow airport...'

Daktronics Digital Billboard Business More Than Doubles From Previous Year

'Daktronics Inc. of Brookings, S.D., today announced that its digital billboard shipments more than doubled in the past year...'

Londis Joins Amscreen Digital Signage Convenience Store Network

'ADigital out-of-home media company Amscreen has announced an exclusive agreement with the independently owned Londis convenience store group that will see its digital signage screens installed in Londis stores with the highest footfall, attracting in excess of 9 million shoppers a week...'

Coca-Cola's Green Billboard Made of Plants That Absorb Air Pollution

'Advertising doesn't get much greener than this: Coca-Cola and the World Wildlife Fund have unveiled a new 60-by-60-foot billboard in the Philippines that's covered in Fukien tea plants, which absorb air pollution...'

Your client's message in restrooms

'One key to out-of-home advertising is to go where the people are, and there's one place people will always have to go: the restroom...'

Clear Channel Spectacolor Encourages New York City to Be "Greater Than AIDS"

'Targeted Messages on SpectacolorHD Digital Billboard in Times Square to Fight AIDS Stigma, Raise Community Awareness & Encourage Testing...'

Mormons Launch Billboard Campaign, White House Halts Billboard Boondoggle

'Capitalizing on the high profile of two Mormon GOP hopefuls, Mitt Romney and John Huntsman, the Church of Jesus Christ of the Latter-Day Saints is launching a new publicity campaign centered on billboards, with the goal of softening public perceptions of the Mormon church...'

Parking meter marketing

'In coming months, VIATeC will be using Victoria's parking pay stations as billboards as it expands its Tectoria rebranding campaign that essentially renames the city Tectoria and those who work in its growing high-tech industry Tectorians. "What we do is we tie our tech sector with things that people already know about Victoria," said Dan Gunn, VIATeC executive director...'

Anatomy Of A Cannes Winner: Jay-Z Decoded

'As Cannes judges shortlist their Lions, we talk with creatives about the key decisions that helped them transform their visions into award-worthy campaigns. Here, Droga5 copywriter Adam Noel and art director Jon Kubik discuss the Jay-Z Decoded campaign, which just took home the Outdoor Grand Prix at the Cannes Lions...'

Sheraton Hotels Launches New $20 Million Advertising Campaign on the Heels of Successful Multi-Billion Rebranding Effort

'Sheraton Hotels & Resorts unveiled today its $20 million "Meet You There" advertisement campaign created to highlight the success of the brand's recently completed three-year, multi-billion dollar rebranding effort...'

CBS Outdoor and Cox Media Billboard to Let Radio Listeners Know What song is Playing in Real Time

'CBS Outdoor Louisville and Cox Media have partnered together to show highway drivers in Louisville what songs are being played on their favorite radio station -- New Country Q103.1 -- in real time...'

50 Creative and Clever Examples of Outdoor Advertising

'Outdoor advertising is an incredibly rich and diverse medium that allows a very unique spectrum of creativity for designers to play with. Sometimes you have to catch someone’s attention in a split second, other times you can do something fun and interactive...'

Everything I ever learned about Outdoor Advertising, I learned from Cracker Barrel

'In addition to Cracker Barrel, I have another passion and that is outdoor advertising; with outdoor it works because you just can’t beat the reach, frequency and return on investment…if you do it right. Therefore, by the end of this essay I hope to have you convinced of two things: 1.) You need the experience of a Cracker Barrel like you need your cell phone (yep, I mean it, sure you won’t die without it but it makes life that much more enjoyable) and 2.) If you want to be successful at advertising, particularly in the best media in the universe, you need to pick up a couple tips from this country behemoth...'

Clear Channel Outdoor names new CFO

'Clear Channel Outdoor Holdings Inc. has appointed Renee Krug to executive vice president and chief financial officer of Clear Channel Outdoor Inc., effective immediately...'

An LA billboard that dances to life

'You're scurrying down the street on the way to work, late as usual, when something catches your eye. It's a billboard, located on a nearby rooftop, by the looks of it a digital billboard playing a video of a group of dancers doing a high-energy routine of kicks, jumps, lifts and dips...'

#1 Fitness Digital Media Network Expands

'Zoom Media & Marketing, the world’s largest fitness digital media company, continued its explosive growth in North America as it announced a long term agreement with Cardinal Fitness, one of the largest and fastest growing fitness chains in the US, with 56 locations across 3 states, including 46 in the Chicago DMA...'

Social Media Can Increase Sales, Study Finds

'Consumers exposed to social media are much more likely to increase the amount of money they spend at quick-service restaurants (QSRs), according to a study conducted by Ogilvy and ChatThreads between January and May...'

Digital Billboards Get a Green LED Light

'Oregon’s motto is “she flies with her own wings.” And now she’ll fly with digitally enhanced ones...'

Beyond The Billboard: The Future Of Out-Of-Home Advertising

'The traditional billboard is getting a face lift. The advertising game has had to adapt to modern technology in other portals, and now out-of-home advertising isn’t far behind. Digital billboards are just the beginning; be prepared for multisensory and personalized ads whenever you leave the house...'

DSE Invitation-Only Spring 2011 Forum

'Digital Signage Expo (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology and digital out-of-home networks (DOOH), held its second Industry Forum last month in St. Petersburg, Florida. The event once again proved so popular with both end-users and vendors that the Fall Forum has now been planned for September 18-21...'

Political Insider Georgia Supreme Court: More billboards in north Fulton’s future

'The state Supreme Court has ruled unanimously that billboard companies have the right to erect signs in the three new cities north of Atlanta: Sandy Springs, Johns Creek and Milton...'

Franchises will offer digital signage to small end users

'Further evidence of the progress of digital signage into the mainstream comes this month with the launch of a nationwide franchise programme in the U.S., aiming to enlist entrepreneurs in selling both systems and services to end users in their localities...'

Outdoor Advertising as change agent

'Last week we considered the psychological process of decision-making among consumers, through a step-by-step appreciation of the various steps from encounter to decision to buy. Not a few calls came through to us in reaction to that piece. Particularly hit are students of advertising at various levels who immediately identified with the educative impact of the write-up...'

Benchmark Predicts Steady Revenue Growth For Lamar Advertising

'According to Benchmark, Lamar Advertising (NASDAQ: LAMR) should see steady mid-single digit revenue growth in 2011 barring a double-dip in the US economy...'

NJ Transit is taking bids for naming, product-advertising rights to its facilities, locomotives

'In the not-too-distant future, a commuter going from Newark to Hamilton might board a Minute Maid express train and take it to Sprite Platform at Coca-Cola Transit Center...'

Garage-Media Commits $30M to A2aMEDIA for Digital Outdoor Projects

'Garage-Media LLC, a new entrant in the outdoor media technology industry, and its affiliates, has announced a $30 million commitment for new Digital Outdoor projects with strategic partner A2aMEDIA...'

Beyond infotainment: DOOH discovers its artistic side

'Digital out-of-home screens are usually installed with commercial ends in mind, but that hasn’t stopped them being used for a quite different purpose – as showcases for public art...'

Reagan Outdoor Advertising Launches Art Boards Competition to Highlight Work of Local Austin Artists

'Austin-area artists will have an opportunity to display their work on one of the largest canvases possible and to the largest audience possible as part of the “Austin Art Boards” competition launched recently by Reagan Outdoor Advertising...'

Ex-Clear Channel Exec To Van Wagner

'Evan Harrison, who helped shape Clear Channel Radio's digital strategy over the last five years, is leaving the company for a new post as chief creative officer for Van Wagner Communications, one of the country's largest outdoor advertising companies, Van Wagner announced Monday...'

7-Eleven Lights The Thrusters With 'Super-8' Promo

'Call it Madison, Vine and Houston. 7-Eleven is sending someone into space as part of a campaign around the Steven Spielberg-produced Paramount sci-fi horror feature "Super 8," which hits theaters next week. The capstone in the effort is an honest-to-goodness trip into near-orbit for the winner of a Foursquare location-based promotion. Private aerospace firm Space Adventures, Ltd. is providing the seat into suborbital space...'

GoGo Cast lands DOOH deal with Gulf Oil

'Gulf Oil L.P. and GoGo Cast Inc., a provider in dynamic content and digital merchandising in the digital out-of-home space, recently announced that the two companies have started an in-store collaboration that called for select installations of GoGo Cast's dynamic digital sign and advertising solutions in more than 2,500 convenience store locations to begin in May...'

Billboards On Demand

'The Outdoor Advertising Association of Georgia is partnering with the Juvenile Justice Fund to run the ads with traditional signs and electronic boards...'

Your client's digital ad on transit systems

'Digital opportunities are transforming the out-of-home ad industry, allowing for better targeting and faster creative turnaround, and that's especially true in one of outdoor's most lucrative segments, transit advertising...'

ScreenScape nets digital signage deal with Bauer Hockey

'ScreenScape Digital Signage Network announced today that Bauer Hockey, a manufacturer of ice hockey equipment, will use the company's community-based screen displays to deliver digital signage video content to retailers in Canada, the United States and Europe...'

Georgia billboard group donating space to target child prostitution

'Georgia's billboard industry is planning to donate space to run ads targeting child prostitution...'

AccentHealth Unveils New DO Networks

'Health care is one of the fastest-growing segments of the digital out-of-home video business, as advertisers realize the value of reaching consumers in the moments before they see the doctor. This week nine new "condition-specific" networks were unveiled from AccentHealth, which deliver digital video content to waiting rooms targeted according to the types of condition most commonly treated at each location...'

Verifone’s Google Wallet

'VeriFone Systems, Inc., San Jose, California-based global payment solutions provider, is partnering with Google and top retailers to deploy Google Wallet, an Android app that allows consumers to use virtual versions of their existing plastic cards stored on their phones...'

Focus looks again at online, mobile to complement DOOH

'China’s Focus Media is cautiously dipping its toe back in the online and mobile waters. But this time it appears that it will use the two channels to support its digital out-of-home operations, rather than seeing them as revenue generators in their own right...'

Dallas council opens city's freeways to 100 digital billboards

'Over the protests of council member Ann Margolin, several council members backed away from an agreement on digital billboards that would have limited their number to 25 while requiring a substantial number of traditional billboards to be torn down. Instead, the council, led by council member Ron Natinsky, passed an ordinance much more amendable to the outdoor advertising industry, despite pleas from some of the city's largest neighborhood association umbrella groups to get tough on billboards...'

TV TEASER: USA's Big-Screen Campaign For 'White Collar' And 'Covert Affairs'

'USA Network is taking to movie theaters to promote its Tuesday night pair of White Collar and Covert Affairs, which return June 7...'

DSE 2012 Content Awards: Earlier Nominations

'Digital Signage Expo® (DSE), the world’s largest International Tradeshow and Conference dedicated to digital signage, interactive technology, and digital out-of-home networks (DOOH), is now accepting nominations for its Ninth Annual Content Awards. Submissions deadline is Thursday September 1, 2011...'

New Billboards Revive Old Battles

'They were signs of the apocalypse. For the better part of a year, roughly 5,000 billboards proclaiming May 21 was Judgment Day rose around the country. Armageddon failed to materialize, leaving the question of what will happen to all those doomsday-predicting advertisements. They could yield insight into the state of the nation's outdoor advertising industry. Are there companies and organizations hungry to take over the roadside ads? Or will they grow sun-bleached, torn and outdated?...'

Army Seeks Recruits in Social Media

'WHEN ads for the Army used the theme “Today’s Army wants to join you,” a joker rewrote it this way: “Today’s Army wants to join you. At your place.” These days, the Army is getting social — if not quite that sociable — as potential recruits increasingly spend time with social media like Facebook, Flickr, Twitter and YouTube...'

A healthy first quarter for out of home

'Last year most media categories managed to see significant gains over 2009, thanks to an improving economy but also very soft comparisons to the previous year. This year comes a much tougher test. Comparisons to last year are being measured against a stronger first quarter 2010, when the recovery had already begun for many media. And it looks as though so far, media are passing that test...'

Where Hyperlocal Meets Digital-Out-Of-Home

'The digital out-of-home advertising sector — all those networked screens you see on top of gas pump tops and in elevators, 7-11s, waiting rooms and the back seats of taxis — couldn’t be happier about the rise in popularity of location apps and daily deal coupons...'

Ace Marketing To Expand Location-Based Mobile Marketing Network To 67 EYE Malls

'Leading Out-of-Home mall media specialist, EYE and Ace Marketing & Promotions, Inc. (OTC.BB: AMKT) announce today their Location-Based Mobile Marketing Network (known as Mobiquity Network) will expand to an additional 50 malls in the third quarter of 2011, bringing the total to 67 malls across the US...'

Electronic billboards coming to tollway oases

'Those bright, electronic billboards that are popping up more and more these days along the Illinois Tollway are due to get even more attention from motorists. Representatives from an outdoor advertising firm and the operator of the tollway’s oases unveiled their plan today for installing 41-by12-foot digital signs on the sides of five of the seven over-the-road pavilions...'

Out-of-Home Grows 4.2%, Educational Spend Rises

'The advertising rebound benefited the out-of-home industry even during the traditionally slow winter months, with total advertising revenue increasing 4.2% from $1.32 billion in the first quarter of 2010 to $1.37 billion in the first quarter of 2011, according to the Outdoor Advertising Association of America...'

Reagan Outdoor Advertising Partners with Colin’s Hope

'Central Texas Outdoor Advertiser Donates Billboard Space to Share Drowning Prevention and Pool Safety Tips During National Water Safety Month...'

Digital Place-based Advertising Association (DPAA) Announces Two New Association Members

'The Digital Place-based Advertising Association [DPAA] announced today that ABDOH, The Brazilian Out-of-Home Association, and Digital Signage Federation [DSF] have recently joined DPAA as our newest Association Members...'

Times Square bus terminal getting wrapped up in digital signage

'Times Square in New York City is already awash in digital signage, making a midnight stroll through the landmark square nearly as bright as a noontime one. And now even the bus terminal in Times Square is getting lit up...'

Six Flags Entertainment Announces Nielsen Measurement for its In-Park Digital Network; Wins DOOH Award

'Six Flags Entertainment Corporation (NYSE: SIX), the world's largest regional theme park company, announced today an agreement for the measurement of Six Flags Television and In-Park Digital Networks as part of The Nielsen Company's OnLocation Measurement Service...'

Ads Are Everywhere: Ubiquity of the 'Fourth Screen'

'ALike gum stuck to a shoe, ads are following Americans wherever they go. From the airports to the elevators, advertisers have found new screens for their messages...'

This Billboard Could ‘Draw’ Attention

'A British artist is creating an unusual ad for a Swiss bank to display at an American airport...'

QR Codes to feature on new Freya outdoor ad campaign

'An outdoor advertising campaign featuring QR Codes for lingerie brand Freya has been developed by Rees Bradley Hepburn...'

Posterscope Reorganizes U.S. Operations, Names Top Research, Digital Managers

'Posterscope, the big, global out-of-home communications agency that operates under the aegis of Aegis Media, this morning announced a reorganization of its U.S. management team, including the appointments of top research and digital media experts...'

Miami clears billboard hurdle

'Miami can now expect to fatten up its coffers, as state lawmakers failed to pass a bill that would have gutted a billboard ordinance expected to bring in millions...'

JCDecaux Considers Acquiring News Corp.’s Russian Unit, Forecasts Growth

'JCDecaux SA (DEC), the world’s largest seller of outdoor ads, said it’s interested in acquisition targets including News Corp. (NWSA)’s Russia-based advertising unit...'

Digital Fuels Clear Channel Outdoor Growth

'Ad spending appears to be recovering in the out-of-home industry, judging by the latest results from Clear Channel Outdoor, which said total revenues jumped 7% to $650 million in the first quarter of 2011...'

DFW AMA Presents The Evolution and Future of Digital Out-of-Home

'DFW American Marketing Association recently announced that several digital place-based media experts will present on the topic “The Evolution and Future of Digital Out-of-Home” on May 13 in Dallas...'

Lamar Advertising 1Q Loss Narrows As Sales, Margins Improve

'Lamar Advertising Co.'s (LAMR) first-quarter loss narrowed amid higher revenue and margins at the outdoor-advertising company...'

Digital Place-based Advertising Association (DPAA) Announces Three New Members

'The Digital Place-based Advertising Association proudly announced today that PlaceWise Media, DOmedia, and Ayuda Media Systems have recently joined the association...'

The New York Times Launches Preshow for Movie Theaters

'The New York Times is launching a new initiative called “Times in Cinema,” which will show branded Times video before the previews in select independent theaters...'

DOOHgood Provides Free Cause- and Relief-Focused Video and Motion Media Spots for Digital Signage Networks

'Several companies have recently teamed up to launch a new effort to do good in the digital out-of-home industry: DOOHgood...'

Time Warner Cable Brings NYC Subway to Charlotte

'There's something wonderful about seeing a New York City subway staircase in a completely foreign environment. Like, say, the Wells Fargo Atrium in Charlotte, N.C...'

Rums of Puerto Rico Encourages Festival Goers to "Just Think, Puerto Rican Rum"

'As part of its sponsorship of the Miami Rum Renaissance Festival, Rums of Puerto Rico, the umbrella marketing organization for the collection of the world's finest rums, last night held a cocktail reception for local community and business leaders and the press to celebrate the Island's popular rum brands at award winning chef Michelle Bernstein's Sra. Martinez restaurant. The reception was part of the government's efforts to remind Miami spirit drinkers about the award-winning attributes that make Puerto Rican rums stand out from their competitors. Festival participants are encouraged to "Just Think, Puerto Rican Rum" when sampling rums this weekend and ordering a rum or rum-based drink in the future...'

First National Rollout of Location-Based Services for Digital Out-of-Home (DOOH)

'LocaModa and Reach Media Group (RMG) today announced the first national rollout of location-based services (LBS) for the digital out-of-home market. Starting on their NYTimes.com Today network, RMG is rolling out LocaModa’s latest Foursquare application with “venue-safe” features, designed to deliver greater utility to venues and enhanced engagement to advertisers...'

NFC in 2011: NFC Network Launching Across 200,000 Digital Screens in U.S.

'Mobile marketing solutions provider Blue Bite and digital media company Reach Media Group (RMG) are teaming up to deploy NFC technology to over a third of RMG's 200,000 digital screens over the next six months. In addition, Blue Bite is working with other partner networks to bring its total NFC deployment to 200,000 screens across the U.S. These digital screens, such as those found in malls, theaters, bars, clubs, gyms, airplanes, taxis, and elsewhere, allow advertisers to display video ads to millions of viewers per month. RMG, in particular, provides access to over 70 million viewers monthly...'

Buzztime™ and Buffalo Wild Wings® Enter Into Master Services Agreement

'NTN Buzztime, Inc. (NYSE Amex: NTN), the leading digital interactive restaurant and bar entertainment network, today announced its multi-year partnership with Buffalo Wild Wings, Inc. (NASDAQ: BWLD), the national sports grill and bar known for its New York-style chicken wings. Buffalo Wild Wings will utilize Buzztime's out-of-home interactive technology to enhance their Guest experience in their 750 restaurants in 45 U.S. states...'

Bob Martin Joins SeeSaw as Vice President of Business Development

'SeeSaw Networks, a leading digital place-based media company, today announced a new member of their executive team. Bob Martin is joining SeeSaw Networks to cultivate SeeSaw's 80+ partnerships with place-based media networks and to guide SeeSaw's strategic expansion into branded video content development and experiential marketing offerings. Currently, SeeSaw offers marketers over 55,000 venues where they can digitally connect with their active, on-the-go target audiences...'

How Can Out-of-Home Advertisers Utilize Social Media?

'According to a recent article in The Economist, spending on digital billboards and posters is set to double over the next 5 years. Given the rise of digital in out-of-home advertising, brands and businesses would do well to think about the opportunities for using social media as part of their out-of-home advertising digital strategy...'

CLEAR CHANNEL : Outdoor Appoints Michael Chico to Senior Vice President - National Sales Group

'Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), today announced the appointment of Michael Chico to Senior Vice President - National Sales Group, effective immediately. Chico will be responsible for elevating national sales efforts, focusing on timely, flexible and innovative multi-market out-of-home campaigns. He reports to Rocky Sisson, Executive Vice President of Sales and Marketing, and will be based in CCO's New York office...'

Chicago marketing company helps brand and launch an innovative new outdoor advertising medium

'Big Black Pencil (BBP), a Chicago Marketing Agency specializing in Branding, Search Engine Optimization (SEO), Social Media and Content Development solutions, has recently launched a branding campaign for Polestoppers.com. This unique outdoor advertising medium takes one-to-one marketing to the next level...'

TLC Showcases Royal Wedding On TV, Digital Billboards

'TLC is using the Royal Wedding as its sort of "Shark Week," stuffing its prime-time schedule with all aspects of the nuptials. The network will simulcast on a Times Square billbaord as it airs the wedding live Friday...'

Titan Helps Charlotte Bring Back Ads After 10 Years

'Titan has been awarded a 5-year contract in Charlotte, for the exclusive right to sell advertising on the city's buses, and light rail vehicles...'

Your client's digital ad in bars

'Social media is certainly the big thing in advertising right now, and one out-of-home venue where it fits in perfectly is what you might call the original social network: bars...'

Live Nation digital signage network rocking across the US

'Digital signage advertising is rocking out concert venues around the country, and one man – using a combination of remote access and digital signage software solutions – is running the whole show. Live Nation consultant and "digital wizard" Mike Anderson uses Nanonation digital signage and kiosk software and the LogMeIn remote access solution to run digital out-of-home advertising screens in close to 100 Live Nation concert venues...'

Jukebox Hero With its Arsenal of Music Players, Video Games, and Other Digital Place-Based Media

'A century ago, AMI Entertainment unveiled the ultimate in cutting-edge technology for barroom amusement. It was—get this—a coin-operated player piano! You could choose your song for a penny a play. Today, the on-premise entertainment company is still a fixture in bars and restaurants, thanks to its digital touch-screen jukeboxes 3.2 and video games, and streaming news, sports, and videos on its HDTV monitors. And unlike in the old player piano days, AMI uses its ability to grab people’s attention between beers or hot wings as an opportunity to display on-screen ads, in an unassuming way that would make proud the forces behind Google and Facebook...'

Amplifying Brand Reach With Digital Out-Of_Home Media

'Last week, MediaPost hosted the Digital Out-of-Home Forum and Awards, an annual event that explores the current trends in technology and media within the space. Much attention has been given to new and emerging technologies such as QR codes, Near-Field Communication (NFC), Augmented Reality (AR), gesture-based interaction, social media integration, multiuser and multi-touch screen interfaces and projection mapping. But the big story about today's digital out-of-home advertising is not about the technology, instead it's about the significant impact the medium is having on driving consumer engagement for brands beyond the physical locations the media are in...'

Miami commissioners delay billboard vote

'Saying they were standing on “principle”, Miami commissioners delayed a vote Thursday on a billboard deal that could bring the city more than $4 million a year. Commissioners had been expected to decide on a settlement agreement with South Florida Equitable Fund, an Orlando-based billboard company, that could have fattened the city’s shrinking pocketbook. But instead, commissioners chose to ignore a potentially costly May 6 deadline and pushed back a vote on the settlement until May 12 at the earliest...'

Billboard boom

'ROADSIDE billboards, posters on buses and subway escalators, ads in airport terminals—a type of publicity known as out-of-home advertising—used to be the dull end of the industry. No more. The falling price and improving quality of flat-screen displays mean that static posters printed on paper are being replaced by snazzy digital commercials with moving pictures, sound and sometimes interactive features. As some advertising media, especially newspapers, see their audiences fade, streets, airports and other public spaces are becoming crowded with more potential viewers than ever, as people continue moving to cities and travel more...'

Lamar Advertising Company (LAMR) Upgraded by The Benchmark Company to “Buy”

'Equities research analysts at The Benchmark Company Upgraded shares of Lamar Advertising Company (LAMR) to a “Buy” rating in a research note released to investors today...'

FBI launches e-billboard to find Leslie Janous

'Today, the Knoxville Division of the FBI launched an electronic billboard campaign throughout Tennessee and Georgia with the intent of locating a fugitive wanted in East Tennessee...'

Billboard vote could mean millions for Miami

'Miami commissioners say they are being squeezed into settling a lawsuit by a politically connected owner of a billboard company that is using its Tallahassee influence to undermine an ordinance that could mean more than $4 million a year to city coffers...'

Augmented Reality: do billboards have feelings?

'Last week ADstruc collaborated with, Tronic Studios and GoldRun for the unique GPS Augmented Reality app and thru this collaboration a new dimension to Outdoor Advertising was born – Augmented Reality Advertising. The idea of essentially, taking a traditional billboard and making it digital...'

Decaux Brothers Set Sights on World's Biggest Ad Market

'When Jean-François and Jean-Charles Decaux, co-chief executives of outdoor-advertising company JCDecaux SA, entered the family business in the 1980s, their father threw them in at the deep end. Before they were eventually allowed to take the helm in 2000, they fought to develop the business in tough European markets outside their home turf of France...'

Your client charging cell phones

'Everyone and their grandfather has a cell phone these days, and every one of those cell phones needs to be charged at some point. That's sparked a demand for a new sort of phone booth, a public cell phone charging kiosk...'

Nielsen Reports Rise in On-the-Go Ad Exposures

'Digital location-based video ad exposures are seeing marked growth, according to The Nielsen Co.’s Fourth Screen Network Audience Report...'

Out of Home Run from Interactive Digital Displays to Traditional Billboards, Out-Of-Home is on an Upswing

'True, out-of-home advertising has yet to reach the futuristic level seen in the movie Minority Report, where Gap ads speak to customers on a personal level (“Hello, Mr. Yokomoto—welcome back to the Gap. How did those assorted tank tops work out for you?”). But this marketing medium is sure getting there...'

LA officials file lawsuit against billboard firm

'Los Angeles officials are renewing their battle against illegal billboards with a civil lawsuit against one of the area's biggest outdoor advertising companies...'

Commentary: What can DOOH learn from Google

'As an industry, we have the opportunity to create greater liquidity for buyers and sellers in Digital Out-of-Home and Place-Based Dynamic media. We estimate that there is nearly $20 billion in unused DOOH media inventory available in the marketplace today, yet studies show that we are collectively executing only $3 billion — it is critical we address and understand the reason for this gap and the potential of this opportunity...'

NYC Billboard Knows Exactly How You Feel

'Billboards are so damn stoic—it's nice to come across one that has real feelings. Or, at least, app-enabled emoticons...'

Astral Out-of-Home Expands Digital Advertising Network in Toronto and Montréal

'Astral Out-of-Home, a division of Montréal-based Astral Media Inc. and one of Canada’s leading out-of-home advertising companies, has announced the addition of four more digital billboards in the Greater Toronto Area (GTA) and three more digital billboards in the Montreal region, bringing the total number of digital billboards to 39 across its entire network in Toronto, Montreal and Vancouver...'

Akoo Names Vice President of Human Resources, Announces Recruiting Initiatives

'Akoo, the largest out-of-home television network delivering entertainment programming to 90 million consumers each month in highly trafficked seating environments at 162 premier shopping malls, today announced that it named Kevin Crow as vice president, Human Resources. The Company also announced that it launched a series of recruiting initiatives to support recent growth, which in 2010 included a 300 percent increase in ad revenues and strong demand from advertisers, including Xbox 360, Samsung, and U.S. Cellular...'

Ads that analyze and target you personally

'Imagine an ad that stares back at you when you glance at it -- analyzing your face, your age, and who you're with. Then imagine that ad going one step further, changing its message to display something its analysis suggests will hook you...'

Roswell leads push against billboard bill

'Roswell, leading the fight against the state billboard industry and its push for tree clear-cutting, has gained supporters in the cities of Sandy Springs and Columbus and in Athens-Clarke County...'

Why Can't I Buy Digital Outdoor by Time of Day?

'In the march of progress and technology in our business, it always seems to me that everything is "18 months away" -- for, say, 10 years or so. I have gotten used to it and try to be patient. But every once in a while, I see something that has so much potential that I simply cannot help but try to move it along, even just a little bit. The potential of digital outdoor advertising has that kind of opportunity -- but one that needs prodding...'

Billboard company requests outside ruling on initiated measures

'Epic Outdoor Advertising continued Wednesday to threaten litigation against the two billboard measures headed for a citywide vote June 7 and asked the city to seek a legal ruling before either reaches the ballot box...'

Marketers Want More Progress on Outdoor Metrics and Technology

'Outdoor buying agencies and media companies aren't the only ones who would like to see more progress from the Traffic Audit Bureau's Eyes On metrics system. Leading marketers voiced the need for increased measurement and more digital flexibility from their outdoor partners at the Outdoor Advertising Association of America's National Convention on today in Miami...'

Groupe VIVA Adds Couche-Tard Stores to Its Digital Out-of-Home Advertising Sales Portfolio

'Groupe VIVA will be the exclusive Québec-wide representative for all advertising sales on the Couche-Tard 550-store digital signage network...'

Pinellas County may let moratorium on digital billboards expire

'A moratorium on digital billboards in unincorporated Pinellas County could be gone within a month...'

Augmented Reality App Gives Billboards Feelings

'The digital signage space keeps getting more exciting through adding interactive and mobile elements (beyond just a QR code) to the static billboard...'

DPAA Announces Guidelines for Standard Advertising Units

'The Digital Place-based Advertising Association (DPAA) has announced the release of their Standard Advertising Units guidelines...'

Billboards shine a light on unsolved homicides

'Some people may have forgotten about the unsolved murder of Darreon Murray-Brown, who was shot to death in 2009 in Kansas City just two months before he was set to graduate from high school. But his friends and family haven’t. And thanks to a program by the Ad Hoc Group Against Crime and a donation from Lamar Outdoor Advertising, Darreon’s case has again been in the spotlight, along with seven other unsolved killings of teenagers...'

RMG Acquires Executive Media Network Worldwide

'Reach Media Group (RMG), an owner and operator of out-of-home TV and video networks, said on Monday it has acquired Denver-based Executive Media Network Worldwide (EMN), a provider of video services in airport executive lounges...'

How Outdoor Can Chase Its Fair Share of Ad Spending

'The country's largest sellers of billboards, street furniture and other out-of-home inventory need to reposition the way they sell their media, according to a trio of keynote speakers at the opening session of Outdoor Advertising Association of America's national convention in Miami today...'

ADCENTRICITY takes aim at consumer targeting for DOOH

'Location-based digital ad network and planning platform ADCENTRICITY today announced the launch of its Consumer Sync targeting solution for digital out-of-home media. Consumer Sync incorporates data on consumer behaviors, psychographics and purchase intent, and allows advertisers to target campaigns to the consumers most likely to act on the advertisement, the company said...'

Chandler official pushes for billboards to keep taxes down

'Allowing more billboards in Chandler may help keep taxes down while raising tens of thousands of dollars that could be dedicated to city police and fire departments, Councilman Jeff Weninger said...'

Clear Channel to develop new billboards in Albuquerque

'Clear Channel Outdoor Holdings Inc. inked a new digital billboard partnership with the Albuquerque School District that will give educators another avenue to communicate with parents and students...'

NJ hospital to show ER wait times on billboards

'A New Jersey hospital has started advertising its average emergency room wait times on electronic billboards...'

Hyd start-up sees business opportunity in ads on cars

'Going by an upstart company’s business model, cars are no longer just a comfortable mode of transport but one more medium of outdoor advertising — one that promises eyeballs to advertisers better than a mere hoarding...'

Job seekers turn to advertising on BART billboards

'With unemployment still running high, some here in the Bay Area are now advertising their need for a job. Their effort comes in the form of billboards located at BART stations...'

E-billboard ban could backfire on SLC

'Salt Lake City is poised to enact a ban on electronic billboards — a move that could signal a showdown with the billboard industry, its pro-business advocates in the Legislature, and Attorney General Mark Shurtleff, an e-billboard fan who has banked nearly $65,000 in campaign contributions from Reagan Outdoor Advertising during the past decade...'

Key Systems, signagelive continue integration of DOOH & OOH

'U.K.-based Key Systems recently announced that it is extending its out-of-home media management software systems platform to include the digital out-of-home sector through Digital Director, a fully integrated technology solution tuned to work with digital signage software from signagelive...'

Clear Channel’s Digital Display Helps Capture Cleveland’s “Most Wanted”

'Clear Channel Outdoor, an outdoor advertising company with close to one million displays in 45 countries across five continents, along with the Lorain County Sherriff’s Office in Cleveland, recently used digital “Wanted” billboards to capture four fugitives within three weeks...'

Out-of-Home advertising sees 5.5% revenue increase for Q1

'The Out–of–Home industry has continued its renaissance, chalking up $112 million in net revenue for the first quarter of 2011. The takings represent a 5.5% increase in year–on–year revenue compared to the first quarter of 2010...'

Amphibious Beach Billboards Launched in South America

'Amphibious floating billboards are beginning to make frequent appearances along the coast and beaches of South America...'

Bawdy billboards spark push for sex content code

'The outdoor advertising industry is considering creating a code of practice to regulate images of sex and sexuality on billboards in the hope of dodging government regulation on the contentious issue...'

Athens joins other cities in opposing billboard bill

'Local governments, including Athens-Clarke County's, are lining up in opposition to a bill that would let billboard owners cut down trees on public land in front of the signs...'

Local leaders oppose proposed billboard bill

'Matthews Mayor Jim Taylor says he's made state legislators aware of his opposition to two proposed bills that he says would "erode local government and negatively impact the town." Senate Bill 183 would allow digital billboards to be placed along some of North Carolina's major interstates and roadways...'

7-Eleven Becoming One of America’s Largest Out-of-Home TV Networks

'Digital Display Networks Inc., creator and operator of the fast-growing 7-Eleven TV, has signed ABC Regional Sports and Entertainment Sales (ABC RSES) as the exclusive advertising sales representative for the digital out-of-home network (DOOH) expected to reach 200 million shoppers monthly by June 2012...'

4-letter response in fight over billboards

'The prospect of more billboards sprouting up in off-limit sections of Chicago-area tollways could cost the state up to $140 million in federal highway dollars under a legislative push from a national sign company represented by one of Illinois’ most influential lobbyists...'

Walker extends moratorium on digital billboards

'City leaders extended a six-month moratorium on the installation of digital billboards in Walker last week, while a lawsuit brought against them by a billboard company has quietly progressed this winter...'

Drivers asked 'who should live?' in new billboard campaign

'Who would you rather see live, a little girl or a lab rat? That's the question local commuters are being asked, thanks to a pro-animal research billboard campaign...'

D.C. eyes bike share advertising

'In his fiscal 2011 budget plan, then-Mayor Adrian Fenty suggested selling advertising space on the city's 15,000-plus parking meters. The program's cancellation created a $350,000 hole in the 2011 budget and a $700,000 hole in 2012 that Mayor Vincent Gray now has to fill. One idea on the table: Sell advertising on D.C.'s 92 Capital Bikeshare stations...'

JCDecaux wins East Coast outdoor ad contract

'JCDecaux, the outdoor media owner, has been awarded a multimillion pound outdoor ad contract by East Coast Main Line, which includes York and Newcastle train stations, following a competitive tender...'

NEC and DOmedia Announce Strategic Partnership

'NEC Display Solutions and DOmedia have announced the formation of a strategic partnership that creates an end-to-end solution for the challenges related to the buying and selling of digital out-of-home (DOOH) advertising...'

iSign Partners with RTown For Hotels and Resorts In Canada

'RTown Communications has announced a partnership with iSIGN Media Solutions Inc. to install their Interactive Marketing Solution (IMS 3.1) software into RTown's network in 346 locations...'

DPAA Report Shows Strong Momentum for Digital Place-based Media

'The Digital Place-based Advertising Association (DPAA) announced today that growth rates for the industry sector are accelerating. Based on information collected by Miller, Kaplan, Arase advertising revenue for the Digital Place-based sector has grown a tremendous +25% during 2010...'

Record Store Day playlist includes Pearl Jam, Dylan, Springsteen, more

'TouchTunes Interactive Networks, the largest interactive out-of-home entertainment network in North America (whatever that means), has partnered with Sony to celebrate independently owned record stores across the country on Record Store Day...'

CLEAR CHANNEL : Drive the Arts. Buy the California Arts License Plate.

'Clear Channel Outdoor California Joins California Arts Council to Support "Million Plates Campaign for the Arts" Goal of One Million California Arts License Plates on California Roads Would Provide $40 Million Annually for Arts Programs for Children and Communities State-wide...'

London 2012 organisers start online auction of outdoor advertising space

'On April 4, London 2012 organisers fired the starting gun on a £250m eBay-style online auction of outdoor advertising space as Olympic sponsors including Coca Cola, McDonalds and Adidas begin bidding for prime sites across the UK...'

City asks businesses to take temporary signs down

'The city of Auburn is once again tightening its restrictions on outdoor advertising, and some merchants aren’t happy about it...'

Message to digital billboard is no

'A La Crosse commission Monday rejected a proposal from a local sign company to add up to four electronic billboards in the city...'

Rapid City residents to vote on billboards

'Rapid City residents will decide this summer whether to limit the number of new billboards that can go up in the city _ a measure one sign company official vowed to challenge if adopted...'

Digital OOH Media Revs Soar 24.5% in 2010

'2010 was a blockbuster year for digital out-of-home media, according to official figures compiled by Miller, Kaplan, Arase and released by the Digital Place-based Advertising Association...'

Virtuo Begins Shipping This Week

'When introducing Virtuo, Charles Goldstuck predicted that the new TouchTunes jukebox platform will redefine out-of-home entertainment and change the way in-venue entertainment is experienced...'

Your client off at the drag races

'Advertisers are always trying to find ways to connect with the hard-to-reach young male audience, and one place they're guaranteed to find them is at National Hot Rod Association races...'

Dallas council will take up digital billboards today

'The question of whether Dallas will follow the lead of such places as Irving and Grand Prairie and open up the city to digital billboards is back before council members today...'

Avid Marketing wins Ad Club prize

'Avid Marketing Group, a Rocky Hill-based marketing agency, captured not only the grand prize but also the third place prize in the Advertising Club of Connecticut’s annual Out of Home competition...'

Olympic Games outdoor ad space auction begins online

'London 2012 organisers are firing the starting gun on a £250m eBay-style online auction of outdoor advertising space as Olympic sponsors including Coca Cola, McDonalds and Adidas begin bidding for prime sites across the UK...'

A NEW OUT OF HOME MEDIA HITS THE STREETS OF MIAMI BEACH

'DECOBIKE, LLC announced today a contract with KLM Royal Dutch Airlines to be the first global brand to partner with the new DECOBIKE bicycle sharing program in Miami Beach & the world-famous South Beach District...'

Wonderbra ads ‘most eye-catching’

'Eva Herzigova’s traffic-stopping Wonderbra billboards have been declared the most eye-catching ads of the past few decades...'

HRT takes contract that costs more

'The loser in a contract war to get HRT bus advertising claims taxpayers are getting ripped off. Gateway Outdoor Advertising has had the contract for five years...'

Clear Channel Spectacolor Donates Times Square Billboard to Takara Media for Japanese Earthquake and Tsunami Relief

'With the help of Clear Channel Spectacolor, Takara Media is launching a public service announcement (PSA) to drive contributions through the American Red Cross for the devastating earthquake in Japan and tsunami throughout the Pacific...'

For cinema, a very healthy picture

'Out-of-home media had a pretty decent 2010, growing by 4.1 percent after a year in which nearly all media showed declines. But one segment of out-of-home grew at an even more rapid pace. Cinema advertising, which continued to see incremental growth during the recession, had a very strong 2010, with spending up 12.7 percent...'

Future of Advertising: Convergence of Mobile and Digital Interactive Out of Home Offers New Solution for Ad Agencies

'Two of the fastest growing advertising mediums today - mobile and digital out-of-home (DOOH) – confirm that brands and agencies are shifting budgets from traditional advertising to digital and interactive channels that provide immediate interaction and measurement...'

OOS Investments Lights Up Times Square With New Digital Billboard

'OOS Investments LLC, the premier out-of-home media company, today announced that they are expanding into Times Square, with a new full-motion digital billboard located at 153 West 44th Street ...'

Billboard numbers may rise

'A new bill in the N.C. General Assembly could increase the number of billboards Orange County drivers pass, but not all officials are convinced of the bill’s merits. Senate Bill 183 would allow billboard construction to override town ordinances regulating outdoor advertising and roadside vegetation ...'

Our Outlook for Consumer Cyclical Stocks

'... The outdoor advertising market bottomed in 2009, and we project another recovery year in 2011. Unlike other old media--like newspapers or radio--that serve local advertisers, we think advances in technology will eventually expand the number of companies that use outdoor advertising, positioning these firms to take a larger share of local ad dollars from other media. ...'

For cinema, a very healthy picture

'Out-of-home media had a pretty decent 2010, growing by 4.1 percent after a year in which nearly all media showed declines. But one segment of out-of-home grew at an even more rapid pace. Cinema advertising, which continued to see incremental growth during the recession, had a very strong 2010, with spending up 12.7 percent ...'

Screen Gems: Cinema Ad Growth Enjoys 12.7% Rev Hike

'The cinema advertising industry outpaced most other media last year in terms of revenue growth with total revenues rising 12.7%, from $584 million in 2009 to $658 million in 2010, according to the Cinema Advertising Council ...'

Billboard bill sparks debate

'State senators from both parties voiced qualms Wednesday about a bill that would override local curbs on digital billboards, arguing that decisions about the placements of the displays should remain up to cities and counties ...'

Clear Channel Outdoor Holdings, Inc. (CCO) Posts Large Volume Increase, Hits $13.99

'Shares of Clear Channel Outdoor Holdings, Inc. (CCO) saw unusually high trading volume on Friday. Approximately 207,949 shares changed hands during mid-day trading, an increase of 2.20% from the previous session. The stock last traded at $13.99...'

Bill would allow wider use of digital billboards

'Supporters call it a jobs bill. Critics say it would destroy trees, gut ordinances in Charlotte and elsewhere and make North Carolina "the flashing billboard state."

A measure, expected to be heard today by a House committee, would allow outdoor advertisers to replace existing billboards with digital ones and expand the area that could be cleared of trees and vegetation...'

Call for entries to art competition - Ten will have artwork displayed on billboards

'The company that was responsible for the fun and crazy "Austin Weird Face" billboard campaign has come up with another one, though more refined. Reagan Outdoor Advertising is looking for local artists to enter its juried art competition. It has paired with Austin Visual Arts Association for the contest, "Austin Art Boards" ...'

Your Client Using QR Codes on Ads

'Quick response codes are now the hot thing in media. These easy-to-generate boxes can be placed on just about any type of printed media, where people can scan them with their cell phones to be sent directly to the advertiser's web site or to an internet-based promotion. A QR code is a low-cost addition to an out-of-home campaign, and it's a great way to get potential customers to interact directly with the brand ...'

Blue Bite: Digital-Out-of-Home Media on Your Mobile Device

'With the ever-fragmenting media landscape and multiplying advertising messages and channels, marketers are now tasked with finding unique ways to deliver engaging brand content to their audience. Enter Blue Bite, a versatile location-based mobile ad network engaging consumers based on their location and proximity to digital-out-of-home (DOOH) and traditional OOH media. Blue Bite leverages this location-based media as a means to drive mobile engagements and ultimately allow brands to deliver rich mobile media content to consumers ...'

Ink Out Loud: What is art and who owns it?

'In February a Hollywood billboard was tagged with graffiti.

I'm sure that happens every five minutes or so.

This time it caused a monster ruckus and media frenzy.

The advertisers were livid -- not because it was tagged, but because CBS Outdoor Advertising removed it...'

Adapt now selling former OBN digital boards

' Toronto’s Adapt Media has added a national digital out-of-home network to its portfolio of static street-level advertising products.

The company announced Monday that it secured representation deals for approximately 30 digital screens across Canada that were previously owned and operated by the now-defunct Outdoor Broadcast Network (OBN)...'

Salt Lake City leaders aim to ban electronic billboards

'Salt Lake City leaders are calling for the ban of electronic billboards that welcome visitors and also display advertisements.

The city council met Tuesday to go over some of the zoning changes that would ban electronic billboards and provide criteria for those that already exist. There are six electronic billboards already in Salt Lake City and leaders have issues with three of them. They say the unsynchronized flashing of these billboards not only look bad, but they're distracting to drivers...'

Infomercials on digital out-of-home

'Infomercials are coming to digital out-of-home.

In a move that in hindsight seems incredibly obvious, advertising technology firm rVue has partnered with a direct response TV firm to bring direct response ads to the digital signage networks using rVue's Demand Side Platform...'

Rosenfeld To Zoom Research Director

'Zoom Media and Marketing named Dan Rosenfeld director of research and insights. He will lead all of Zoom's U.S. audience measurement and campaign effectiveness studies, while working closely with top ad clients and industry organizations. Previously, Rosenfeld worked at A&E TV Networks as manager, program and market research for the History channel. '

http://www.theoaklandpress.com/articles/2011/03/22/news/state/doc4d88399c15c54817652569.txt

'The Outdoor Advertising Association of Michigan will be honored at the Governor’s Traffic Safety Advisory Commission (GTSAC) annual awards luncheon Wednesday at the Kellogg Conference Center in East Lansing for helping promote traffic safety campaigns...'

Roqbot Reinvents the Jukebox as Social Game

'Bars, restaurants, and other venues that pay to play music while you enjoy yourself on their premises have a new tool at their disposal: Roqbot, a social music app which allows customers to influence the music being played at a venue with an iPhone or Android smartphone app...'

EnVu Partners With Mall Owner For Interactive DO

'There is a new strategic partnership in the digital out-of-home marketplace: enVu and CBL & Associates announced an exclusive deal to bring enVu's interactive advertising platform, enSpire, to various CBL malls and shopping centers around the country. When complete, the rollout -- already underway -- will cover the top 20 U.S. markets. ...'

Pattison Outdoor Advertising Announces Acquisition of Onestop Media Group

'Pattison Outdoor Advertising Inc., a division of the Jim Pattison Group and Canada's largest out-of-home media company, announces it has acquired Onestop Media Group Inc., a privately-held digital-out-of-home media company...'

Tower could become Olympic advertising spaces

'Plans to turn One Canada Square into a giant billboard are on the table, Olympic organisers have confirmed.

The entire exterior of Canary Wharf's iconic tower, which has never been used to display advertising before, is being considered as a poster space for brand promotions during the Olympic and Paralympic period...'

In-Hospital DOOH Network Study Reveals Patients Find Real Value in Health Content

'The Wellness Network, parent company of The Patient Channel and The Newborn Channel, recently announced the findings of a quantitative and qualitative, three-phase study, titled “A Day in the Life of a Hospital Patient.” The study was conducted to determine the overall patient experience, mindset and willingness to receive health and wellness information during hospitalization and after discharge...'

Officials not sold on bus shelter design

'Before bus shelters start popping up along Evanston streets, city officials want to meet with the company contracted to provide them to discuss the design — which received less-than-stellar reviews from aldermen.

In September the city entered into a 10-year contract with Florida-based Creative Outdoor Advertising of America, Inc. to install and maintain bus shelters bearing advertisements starting in May...'

Daylight Savings Time Impacts Advertising

'In an industry such as advertising, even the slightest thing can make the difference between a home-run campaign and complete dud. When planning your strategy for the months to come, it's important to have a pulse on your surroundings and environment.

With the longer days and warmer weather that Daylight Savings brings, advertisers' efforts and focus will gradually shift from more at-home media outlets such as TV and Internet to more out-of-home tactics, such as radio, magazines, and especially billboards. These outlets should be exploited because they provide a solid out-of-home audience that can easily accompany people in their outdoor time...'

Global Study Finds Out of Home Advertising Offers Significant ROI

'For each dollar spent on out of home advertising, an average of $2.80 is received in product sales, according to a new global report released by the Outdoor Advertising Association of America (OAAA). While television and print advertising receive a greater share of campaign dollars in the average media mix, out of home produces a higher return on investment (ROI).

"Outdoor advertising is one of the oldest marketing media and remains one of the most effective," said OAAA Chief Marketing Officer Stephen Freitas. "Advertisers around the world see their sales increase when out of home advertising is used because it keeps brands top of mind and reaches audiences near points of sale..."'

2020 vision on billboards' digital future

'The oldest advertising medium in the world is being remade.

William Eccleshare, chief executive of Clear Channel International, believes that outoor advertising – be it billboards or bus shelters – will be overwhelmingly a technology business by 2020...'

Digital Out-of-Home Closing on Traditional by 2013

'According to a new report from Adcentricity, published by Marketing Charts, projections from the "Digital Out-of-Home Outlook & Planning Guide" indicate that DOOH media spending will rise about 57% between 2009, when it reached $2.6 billion, and the 2013 $4.53 billion estimate.

Though final figures for 2010 are not complete, DOOH spending is predicted to reach $3.08 billion, an 18% year-over-year increase. This is projected to be followed by $3.56 billion in 2011 (15.5% YOY), $4.05 billion in 2012 (13.8% YOY), and about a 12% YOY increase in 2013...'

Better-than-expected 2010 for out-of-home

'Like radio, out of home advertising ended 2010 with positive ad spending for the first time since the recession hit, and it even bettered some economists' predictions.

Spending increased 4.1 percent last year, according to data released by the Outdoor Advertising Association of America, to $6.1 billion...'

Painting New York's Skyline

'Painter Thomas Hemmerick is slathering a coat of black paint on a segment of a four-story Adidas advertisement in SoHo. He's standing on scaffolding 150 feet above the ground. "I've seen amazing sunsets from up here," he says. "It's like working in the mountains or something."

Hemmerick is one of the few New Yorkers who makes his living from hand-painting giant outdoor ads on the faces of the city's building walls. Once upon a time, painted ads were the dominant form of outdoor advertising as the ghostly, fading ads from yesteryear on old buildings around the city can attest. Nowadays, painting ads by hand has become rare, and today's wall painters are a small elite of tough-guy artists who brave soaring heights and bitter winds to make some of the world's biggest paintings, day in and day out...'

Out-of-Home Ad Revenue Topped $6B in 2010

'Despite continuing economic worries, out-of-home advertising revenues grew 4.1% from about $5.86 billion in 2009 to $6.1 billion in 2010, according to the Outdoor Advertising Association of America.

In the fourth quarter, total revenue increased 6.5% to about $1.49 billion. This follows a flat year-over-year performance in the first quarter of 2010, which turned to positive growth later in the year with increases of 3.6% and 7% in the second and third quarters, respectively...'

Silver Screen Has Silver Lining, Cinema Net Posts Boffo Ad Results

'National CineMedia, which operates the larger of two cinema advertising networks in the U.S., announced that total revenues increased 12.3% to $427.5 million in 2010, up from $380.7 million in 2009.

However, the company's strong overall performance did slow down in the fourth quarter, when total revenues declined 0.4%, from $118.6 million to $118.1 million...'

Seeing Double: Digital Out-of-Home's Two-Digit Outlook

'Digital out-of-home advertising had a blockbuster year in 2010, and is on course for more double-digit growth in 2011, according to the latest forecast from PQ Media. Those results are detailed in the most recent edition of its annual survey of this burgeoning marketplace, "PQ Media Global Digital Out-of-Home Media Forecast 2011-2015."

Total DO revenue grew 15.1% from just under $1.8 billion in 2009 to about $2.07 billion in 2010, according to PQ Media -- and it will grow another 16.7% in 2011, to about $2.42 billion...'

Place-based Marketing Reaches Elusive Demographic

'When Syfy scored record-breaking ratings in the 18-34 demo with its new series "Being Human," it made me sit up and take notice. There was an important contributing factor to that success: the use of place-based media as part of the program's marketing campaign.

Dana Ortiz, Syfy's vice president of brand marketing, explained: "Being Human had a big, robust campaign, but it included a pretty big place-based promotion." She was referring to seven weeks of advertising on more than 5,000 cinema screens as well as theater lobby promotions, done in partnership with Screenvision...'

Man to sell ad space ... on his neck

'A St. Joseph man is thinking outside the box to secure funding for school.

Nathan Bullman posted a 10-day eBay auction Monday in hopes of earning enough money to get a degree. But the auction isn't electronics, antiques or clothing – it's advertising space on his neck...'

The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media

'This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed "World's largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing], and Out-of-Home networks." Unfortunately, the majority of exhibitors, attendees and those talking about it in the Twitterverse are digital-out-of-home (DOOH) insiders, and the most important people, the media buyers, are few and far between. Without question, in-app advertising is the buzz right now and justifiably so, but media buyers do not yet recognize the parallels of mobile marketing with DOOH media and in-app advertising. Mobile marketing coupled with DOOH media can serve the same purpose and at times be even more effective.

Today there are two primary mobile ad networks that run inside smartphone applications. The first is AdMob, which was recently acquired by Google and the second is Apple's iAd, which it built through the acquisition of Quattro Wireless. For those of you who missed Steve Jobs's demo of iAd, it is worth watching and can be found here. Simply put, in-app advertising relies on the fundamental notion of content in the right context. For example, while I peruse a newspaper application on my smartphone and read the sports section, an in-app advertisement for Nike would appear featuring the latest basketball shoe. Given the contextually relevant environment within the app, Nike knows that they are generally speaking reaching basketball enthusiasts and expect the audience to click on the in-app advertisement and not only learn more about the shoe but to make a purchase...'

Digital OOH Revs To Hit $4B In '13

'Digital out-of-home video will enjoy another banner year in 2011, according to Adcentricity, which operates a Web-based platform aggregating DO networks serving media buyers and advertisers.

Total DO revenues are expected to rise to $4.5 billion in 2013, Adcentricity predicts -- up from about $2.6 billion in 2009 and $3.1 billion in 2010, per figures from PQ Media cited by Adcentricity...'

Billboard Teaser Campaign Makes Impossible Possible

'We love a billboard teaser campaign. Done right, they generate a lot of curiosity and if unveiled properly, can reap significant awareness. A teaser campaign in Kansas City was recently unveiled as a rebranding effort from area clinic St. Luke's Health System.

The teaser boards consisted of a simple white background with words like, "impossible," "hopeless" and "unbelievable," written on them. The reveal boards show medical objects like I.V. bags covering up the 'im' in impossible and masks covering up the 'less' in hopeless. Copy revealed that reversing strokes was now possible and that 120 clinical trials gave cancer patients hope...'

Pumped Up: Outcast Merges With Health Club Media

'Today brought news of another big consolidation in the digital out-of-home video marketplace. Outcast Media-PumpTop TV, which operates a DO network serving gas stations and convenience stores, is merging with the Health Club Media Network.

Altogether the combined network will reach 68 million viewers a month at gas stations, convenience stores and health clubs across 120 U.S. media markets. Their consolidated portfolio covers more than 37,600 digital and static displays, including about 11,000 digital displays at 5,000 gas stations, 1,600 digital displays in a number of convenience stores, and about 25,000 digital and static displays in over 4,000 health clubs...'

JCDecaux Becomes Largest Outdoor Ad Co Worldwide

'JCDecaux SA said it has become the largest outdoor advertising company in the world with revenues in 2010 of $3.1 billion. Based on its three divisions of Street Furniture, Transport and Billboard, JCDecaux operates 1,040,600 advertising panels in 56 countries. Today JCDecaux the No. 1 outdoor ad company in Europe, Asia Pacific and the Middle East, and No. 4 in the U.S.'

Taco Tweets Fuel Texas C-Store's Advertising

'Stripes Convenience Stores knows customers love its takeout tacos. So when it went looking for a way to share that enthusiasm with a wider audience, it chose a novel approach: Using digital billboards, streaming their Twitter comments for all to see.

"Stripes really wanted to push the envelope," Ian Dallimore, digital strategist at Lamar Advertising in Baton Rouge, La., tells Marketing Daily. "It wanted to communicate with consumers and let them know that the company is listening to them. They said, 'Let's have our customers write the digital copy through tweets...'"

AdSpace Expands DO Net To New Malls

'No one told digital out-of-home media companies about the economic downturn, since there is a further expansion of the burgeoning medium. AdSpace, which operates a DO network reaching consumers in malls located in the nation's top DMAs, plans to expand into 40 new malls over the course of 2011.

That brings its total mall network to 150 shopping and "lifestyle centers" across the country...'

Billboards Join Wired Age

'Billboards and posters are one of world's oldest forms of advertising. Now, some marketers and start-ups say wireless technology could revamp outdoor advertising by bringing interactivity and pay-for-performance models.

Over the last few months, Google Inc., Nokia Corp. and France Telecom SA's Orange have run pilot advertising campaigns that let a person interact with posters in bus stops, phone booths, train stations and airports in cites including New York and London...'

DOmedia's Stats Confirm Digital-out-of-Home Market Expanded Rapidly in 2010

'Digital-out-of-home advertising (DOOH) is the fastest growing segment in the out-of-home market with no signs of slowing down. According to preliminary numbers reported by PQ Media, a provider of alternative advertising and marketing research, the digital out-of-home market was expected to grow 15 percent for 2010, to $2.07 billion. This trend is consistent with patterns seen by DOmedia, the out-of-home advertising marketplace and provider of planning and buying tools for alternative, traditional and digital out-of-home media. DOmedia has seen continuous double-digit growth since its founding in 2007.

In 2010, DOmedia experienced a 30 percent growth in DOOH searches, according to the company...'

Lucid Absinthe Touted On L.A.-area Billboards

'Lucid absinthe is running 91 local billboards in Los Angeles and the surrounding areas, featuring the new tagline, "Lights, Camera, Absinthe...." The effort is timed with National Absinthe Day, on March 5, marking the four-year anniversary of absinthe's legalization in America. The company says Lucid constitutes 60% of U.S. absinthe consumption.

The message of the effort, the first out-of-home advertising push for Viridian Spirits and Lucid absinthe on absinthe's place in mainstream American culture...'

Monster Media Creates 3D OOH Division

'Monster Media, which creates highly visible digital out-of-home advertising displays on the sides of buildings, storefronts, malls and mass transit, is responding to growing demand for 3D out-of-home projection by forming a new division, Monster Media 3-D.

According to the company, the new 3D division will "create larger-than-life illusions featuring elaborate effects and digital animations that bring a building's exterior to life..."'

Starz Joins Mobile Barcode, Pushes Ads To Consumers

'Looking to gain a deeper marketing experience for mobile consumers, Starz Entertainment has become the first TV partner to sign up for AT&T's new mobile barcode program.

Using new mobile barcodes, consumers can use their smartphones to scan selected print and outdoor advertising for Starz entertainment marketing. Initially, Starz will use the technology to push its ongoing action drama -- "Spartacus: Gods of the Arena" -- which is a prequel to the "Spartacus: Blood and Sand" original series...'

Akoo Expands University Presence

'Akoo, which operates an interactive, digital out-of-home video network reaching college dining halls and mall food courts with "social TV," has expanded to a number of new college campuses across the U.S. -- including some of the nation's largest schools.

The social TV network, which allows viewers to choose from music videos and other entertainment content, is now operating in dining halls at Ohio State University; the University of California, Santa Barbara; the University of North Florida; Tennessee Tech University; California State University, Stanislaus; Lindenwood University; Austin Peay State University; Morehead State University; the University of Pittsburgh; and California State University, Dominguez Hills...'

UK digital outdoor revenue breaks the £100m barrier

'Digital outdoor advertising revenue in the UK passed £100m ($159m) for the first time in 2010, with 36 percent year-on-year growth signalling a return to buoyancy after a slow 2009.

The medium's record-breaking revenues are driven by growth almost three times as fast as that of the overall outdoor market, which itself is performing markedly better than outdoor in the U.S...'

Mobile Billboards Come to Tanker Trucks

'Frontier Mobile Media is out with three new tanker truck wraps for Cowboys Stadium, Longhorns Energy and Mustangs Energy. There's nothing new about the mobile billboard - 18 wheelers have been emblazoned with ads for decades - but it's rare to see a tanker truck covered with advertising.

We think the it's a nice offshoot of mobile advertising. Just as long as the trucks don't find themselves embroiled in a roadside spill. That wouldn't bode so well for the brand...'

Outdoor ads engaging nearly 60pc of commuters - study

'A new study on the behaviour patterns of European commuters reveals that nearly 60pc of people on the go are actively looking at out-of-home advertising, while a third report having made a purchase as a result of seeing an outdoor ad.

The Europe on the Move study, which looked at people's daily travel patterns in six European countries (the UK, France, Italy, Spain, The Netherlands and Ireland), was carried out by Harris Interactive on behalf of CBS Outdoor International. Nearly 10,000 consumers were surveyed for the study in September and October of 2010...'

EnVu DO Network Reaches 100 Malls

'A new digital out-of-home network from EnVu targeting retail shoppers has been deployed in 100 malls across the country's top 20 DMAs over the last three months. That number should grow to 135 malls by mid-February and 225 malls by the end of this year, per the company.

EnVu's EnSpire network uses eye-catching graphics and gesture-based interaction to create immersive digital displays in high-traffic common areas. Passersby are invited to interact with a logo or brand and then directed to the nearest retailer selling the product, or to a Web site or social media platform...'

Oracle President Admits Affair After Billboards Appear

'Over the course of several days this week, a series of mysterious billboards popped up in New York and other cities showing romantic photographs of the co-president of Oracle with a woman.

On one of the billboards that appeared in New York on Times Square, the words "Charles & YaVaughnie" were posted along with "You are my soulmate forever!" The note was signed "cep," referring apparently to Charles E. Phillips Jr., the Oracle co-president...'

Global Digital Out-of-Home Revenues Will Double by 2016

'Digital out-of-home will be one of the fastest-growing media around the world over the next five years, according to Magna Global's latest ad forecast, with a compounded annual growth rate of 15.2% from 2011-2016. That puts it behind just two other media -- the super-hot categories of online video, poised to grow at an average rate of 19.6% per year over the same period, and mobile, which will grow at an average rate of 19.4% per year.

Thus DO is expected to grow at a rate roughly three times the rate for the media business overall, which Magna sees growing at between 5%-5.5% from 2011-2016. DO will help drive the strong growth rate for the broader out-of-home advertising category in general, which Magna expects to grow 7.9% in 2011. From 2011-2016, total DO advertising revenues will double from $2.6 billion to $5.2 billion, while total out-of-home advertising revenues will increase 46.8% from $26.3 billion in 2011 to $38.6 billion...'

Clear Channel To Expand OOH Programs

'Clear Channel Out of Home has big plans to expand programs that were largely experimental last year.

The company last year piloted programs featuring interactive digital displays in bus shelters in San Francisco and Washington, D.C. as well as bathroom mirrors and elevator banisters in Chicago's O'Hare International Airport. Clear Channel plans to expand these programs this year to other markets...'

Telmar integrates TAB's out-of-home data with media planning systems

'Telmar has integrated audience data from the Traffic Audit Bureau's (TAB) Eyes-On out-of-home media measurement system into its suite of media planning tools.

The integration makes it possible for media buyers to compare outdoor "equally to other forms of media", said Posterscope MD Chris Gagen, using traditional media metrics such as percentage reach, average frequency and target rating points, as well as comparing cost efficiencies using CPM and CPP metrics...'

Interactive Marketing of the Future: Digital Signage and Proximity Marketing

'Only a decade ago, the concept of receiving data and content at your fingertips without an outlet or modem was considered revolutionary, but technological advancements made that view out-dated. From a cultural perspective, our lives today increasingly rely and thrive on mobility and connectivity, and on any given day we are exposed to information and content through a wide array of platforms.

We are also more connected to our mobile phones; in fact, by 2012 analysts predict that over 50% of digital content will be accessed on mobile phones rather than the standard computer browser...'

For out of home, it's all about integration

'Out-of-home media advertising rebounded during 2010 along with many other media, with spending through third quarter up 7.3 percent, according to Kantar Media. With the recovery now well underway, other issues will become more important during 2011, most notably digital media and how to effectively incorporate it into outdoor media plans. Digital media is forecast to grow faster than any other sector of out of home over the next few years as advertisers become more comfortable with it and measurement techniques grow more sophisticated. Alternative media spending will also see a boost this year....'

Arbitron Kicks Up OOH TV Projects

'Arbitron wants to ramp up its business measuring out-of-home TV viewing in order to retain clients for the long term, rather than just specific projects.

The company has tracked viewing in bars and other venues for NBC's Olympics coverage and Turner's high-profile sports events. Now, it wants to move into other areas, such as regular viewing of afternoon talk shows at work...'

Access 360 Gains $12 Million To Expand OOH

'While pure-play online companies (especially in social media) seem to be doing most of the fund-raising lately, digital out-of-home companies are holding up their end with mid-sized investments from venture-capital firms.

Last week, Access 360 -- which acquired Arena Media Networks in April 2010 -- announced it raised $12 million in Series C funding led by Columbia Capital, which joins Mission Ventures among the company's prominent backers. Access 360 said the new funding will be used to expand the company through more acquisitions, new hires and organic growth...'

Ad Rx: ABC Reps Health Station Network

'Lifeclinic, which operates blood pressure monitors in pharmacies, has tapped an ABC arm as its rep firm for adjacent advertising opportunities. The Maryland company is debuting digital tablets delivering video with health information as part of a Health Station Network.

The in-store monitor stations, where consumers gauge their blood pressure and other health measures, such as pulse rates and body mass index, are located at more than 25,000 stores...'

Your client's ad in New York taxis

'New York taxis certainly aren't a new medium for out-of-home advertising but they do have some cool new technology that makes them that much more attractive to advertisers.

More and more taxis are being outfitted with GPS devices that allow advertisers to target passengers with different messages depending on where they are in the city and what time of day it is...'

Say Hello to Screens That Say Hello

'New Yorkers who commuted through New York's Penn Station last month may have noticed something a bit unusual: digital screens greeting passersby by name, offering customized video based on their preferences.

Designed to promote Intel's new "smart TV" mobile video service, the digital displays were installed as part of an experiential event in the Penn Station Rotunda from Dec. 15-29 -- the culmination of a broader outdoor advertising campaign across the New York market in preceding weeks...'

Chevy Targets Shoppers Where They Park

'When we think of car advertising, television and magazines typically come to mind, along with those huge billboards by the highway and other big-ticket media. But car makers are increasingly focusing their marketing budgets on cheaper, simpler ways to get consumers' attention. Sometimes it doesn't take much.

This stick-on ad for the Chevrolet Silverado HD pickup truck appears on an ice chest outside a supermarket on Deer Isle, Maine. It is hardly glamorous display space, nestled against the wall with a bench and a pay phone. But one could argue it is about the best place outside Texas to pitch heavy-duty trucks...'

Awww! Target Rings In the New With Billboard Babies

'To celebrate the arrival of 2011, Target isn't just featuring some generic baby as the symbol of the New Year -- it's featuring your baby.

Birth announcements submitted to its Facebook page will be shown to the world through its Big Baby Billboard, an interactive online experience that includes an outdoor presence in New York City's Time Square and Los Angeles' Hollywood and Highland Center...'

Oscar Mayer thinks outside home

'Add Oscar Mayer to the list of advertisers that have recognized the world of marketing is changing.

In recognition of that fact, Oscar Mayer on Jan. 1 will for the first time launch an out-of-home ad campaign in airports for its Carving Board Meats line of packaged, pre-sliced meats. Midway and O'Hare airports and Atlanta's Hartsfield-Jackson Airport will be first to get this new campaign from the McGarryBowen agency...'

Vivid Digital Concepts Adds Glasses-Free 3D Displays to Its DOOH Network

'Digital out-of-home (DOOH) network operator Vivid Digital Concepts has announced a new addition to its digital marketing solutions for businesses: glasses-free 3D displays and advertising.

Employing auto-stereoscopic technology, a specially crafted lenticular lens is deployed over the existing lens on an LCD screen. This lens, combined with the proper 3D content, allows an individual to view nine different images simultaneously and enjoy a 3D experience without glasses...'

Department Stores Take Digital Out-of-Home Marketing to New Heights

'Every year millions head to New York City's department stores to catch a glimpse of windows decorated with holiday scenes and embrace the spirit of the season. This December is remarkable in that shoppers are seeing windows adorned with more LCD screens and high-tech special effects, including computer-assisted animation, multimedia projection shows and interactive features in their window displays, all to draw in more consumers.

It's clear that digital out-of-home marketing encompasses more than advertising in grocery store aisles, convenience store checkouts and pharmacies. The bright lights and animation of this year's holiday window displays will help attract more foot traffic to department stores during a time when consumers are increasingly shopping online. And stores hope they will attract shoppers who have become used to colorful digital advertising on the internet, their mobile phones and increasingly on devices like the iPad, where bright colors and movement add interest and engagement according to studies like one from UM and Time Inc...'

Intel Outdoor Campaign Recognizes Consumers by Name

'Intel is running an outdoor campaign for its smart TV, including screens in New York's Penn Station that recognize consumers by name and offer them a customized smart TV experience based on the consumers' preferences.

The promotion started Nov. 29 with outdoor media throughout the New York market, encouraging consumers to download the smart TV mobile app by texting Hello to 64444. Participants then receive a link to download an app onto their mobile phones, which will ask a few questions about the individual's TV viewing habits and preferences. They will then be invited to Intel's smart TV experience event in the Penn Station Rotunda Dec. 15-29. As they enter the experience a series of interactive touch screen TV's will not only recognize them by name but create a custom smart TV experience based on the answers to the questions the individual provided when they downloaded the app.

The campaign, run via CBS Outdoor properties, uses "geofencing" from Location Labs to recognize users. The auto detecting capability of the technology is enabled when an individual enters the vicinity of Penn Station and automatically helps to create a personalized billboard experience for that individual...'

For out of home, 2011 is looking brighter

'Like many other media, out of home saw spending slowly climb back during 2010 after a year of decline.

The forecast for 2011 is even brighter, for one main reason: technology.

Unlike newspapers, magazines and radio, which seem to be having a difficult time reconciling old with new media, out of home has thrived on new technologies and all they have brought about, from digital networks to new measurement systems and cinema advertising...'

Digital signage goes to the bathroom

'Other than their seats, what's the one place almost everyone goes when they go to a sporting event?

What's the one place most airport travelers are sure to stop when they're between planes, other than their boarding gate?

Sooner or later, everybody has to go to the bathroom.

Ads over the toilets have already been done, but where can you put an ad in the bathroom that doesn't carry negative associations?

Apparently, the answer's staring you right in the face: Look in the mirror...'

In-Store Signs Get Smart

'Shoppers may notice an increased number of electronic displays around them this holiday season–flickering advertisements that can change instantly and show video. Obviously, they're meant to grab shoppers' attention, lure them into stores, and encourage them to buy more. Retailers would like to know how well the signs succeed.

Absent solid information, many stores are hesitant to invest in electronic signage because installation and maintenance are expensive. A startup recently acquired by Intel could provide the analytics that retailers need to decide if these signs are worth the money...'

Commentary: Studies confirm safety of digital billboards

'Since digital billboards came on the outdoor advertising scene a few years ago, questions about driver safety have been circulating, along with misinformed answers.

The truth is large quantities of data that show digital billboards are safe.

In 2007, state officials from South Carolina, Virginia and West Virginia said the rate of accidents did not increase in proximity to digital billboards, a finding echoed by local officials in El Paso, Texas, Rochester, Minn., and elsewhere...'

JiWire Rolls Out Location-Based Ad Platform

'Public Wi-Fi network provider JiWire continues to capitalize on the hyper-local advertising craze online and via mobile devices. Fresh off its distribution deal with Groupon, the company Wednesday unveiled a new location-focused ad format that provides detailed information about the proximity and availability of products advertised.

JiWire's new "Compass" ads for smartphones, tablets and laptops promise consumers a package of localized data and services, from walking and driving directions to nearby stores to whether a product is in stock locally as well as the ability to put products on hold or make online purchases ready for pickup...'

For New Year's Eve, the Tie-Ins Erupt

'SURELY there is no moment when more Americans lock lips than at midnight on Dec. 31, when a kiss marks the New Year, and that is why Nivea Lip Care ties its biggest marketing effort of the year to New Year's Eve.

For the third consecutive year, Nivea is an official sponsor of the New Year's Eve celebration in Times Square, and along with sponsoring a stage called the Nivea Kiss Platform, it will hand out about 30,000 samples of lip balm to revelers in the hours before the countdown...'

Taxi-Tops Get Bigger, Brighter For 'Spider-Man,' 'Wicked'

'Taxi-top billboards, among the oldest transportation advertising placements, are getting a makeover courtesy of Show Media, which is overhauling its fleet of taxi-top spots to make them three times brighter and 33% larger than before.

The eye-catching new taxi-top displays, designed by BlueMap Design and Distec GmbH of Germany, will be used to promote the new Broadway spectacular "Spider-Man Turn Off the Dark" and established favorite "Wicked," among other inaugural advertisers, including JetBlue...'

Taxi TV Screens Gain Ad Business in New York

'Take a taxi through the East Village this week, and there is a good chance that a commercial for the Blue Man Group – playing nearby on Astor Place – will pop up on the miniature television facing the back seat.

It would not be a coincidence: the theater troupe is one of the advertisers using the GPS devices in cabs to pinpoint when and where its commercials should play.

Once dismissed as a moving billboard dominated by advertising for strip clubs and beer, the yellow cab (and its backseat screen) is emerging as an unlikely vehicle for marketing techniques more common to the Internet than to a beat-up Crown Victoria...'

Zenith Says Strong Recovery to Continue, Predicts 4.6% Growth in 2011

'Following 4.9% growth in 2010, global ad spending will continue to climb next year, up an estimated 4.6%, according to ZenithOptimedia.

ZenithOptimedia predicts a further 5.2% growth in 2012 and again in 2013. Global ad expenditure will exceed its 2008 peak in 2012.

Ad expenditure has recovered more rapidly than expected in every region this year as advertisers regained some of their confidence after an alarming 2009, ZenithOptimedia says. Corporate profitability has rebounded, and many companies have built up large reserves of cash, leaving them in a much more secure position to invest for the future. But the key result of the updated projection is the continued rise of developing markets and digital media, and their central role in driving global growth, the company says...'

Eyeris Networks Launches Eyeris TV In-Store, Announces Franchise Opportunities

'Eyeris Networks is offering a franchise opportunity for savvy individuals wanting to profit from America's addiction to TV and consumers' fascination with video. The Eyeris TV Franchise is a network of intelligent large digital displays strategically placed in high-traffic venues such as restaurants, coffee shops and fitness centers. Franchise opportunities are available in most U.S. states and Canada.

Eyeris TV franchise owners will create and operate their own in-store TV advertising network in their exclusive territory, said the company. Eyeris TV viewers enjoy informative and entertaining programming, including national news, weather forecast, sports, local events, upcoming movie trailers, celebrity gossip, travel destinations, health tips and much more – all provided by a suite of Eyeris Networks' content partners, including Sony Pictures, MSNBC, CNN, E!, HBO, Eventful, the Travel Channel and more, according to the company...'

JCDecaux to double UK networks, look beyond London

'JCDecaux in the UK has pledged to double the size of its digital networks in railway stations and malls over the next nine months, suggesting that the medium could account for 20 percent of the entire British outdoor market by the time London hosts the Olympics in 2012.

Jeremy Male, CEO for the UK and northern Europe, said: "JCDecaux's investment means digital outdoor will reach more people on a daily basis than the quality and mid-market national press put together, and more than radio over a two-week campaign..."'

Oprah Winfrey Channel Gears Up for Its Debut

'IN a one-minute ad that starts Friday in movie theaters across the country, the voice of the Black Eyed Peas frontman will.i.am calls out to dreamers, believers and "tomorrow leaders."

Then, looking positively radiant, Oprah Winfrey looks at her audience and asks: "What if I could take every hero who inspired me; every lesson that motivated me; every opportunity that was ever given to me; and give it to you?"

This is the first big-budget promo for OWN: The Oprah Winfrey Network, the cable channel from Ms. Winfrey and Discovery Communications. The channel, nearly three years in the making, is only one month away from its debut...'

U.S. Digital Out-of-Home Ad Spend Grew 15 percent in First Half of 2010

'U.S. digital out-of-home (OOH) advertising spending, including digital place-based networks, billboards and signage, grew 14.9 percent in the first half of 2010 and is on pace to grow 14.8 percent for the full year to $2.07 billion, according to a preliminary outlook delivered by PQ Media CEO Patrick Quinn at the Customer Engagement Technology World show in New York City...'

Bowen Named GM of Wall Street Journal Digital Network

'Dow Jones & Company on Wednesday named Alisa Bowen as general manager of The Wall Street Journal Digital Network.

Heading up the company's consumer digital business group, Bowen will be expected to drive strategy, development and operations for WSJ.com, Barrons.com, MarketWatch.com, SmartMoney.com, AllThingsD.com and all related mobile applications...'

Clear Channel Airports Take To The Rails

'There isn't much advertising real estate that hasn't been exploited as marketing messages, from coffee sleeves and sidewalks to elevators and the back seats of New York City taxis. But untamed territory remains. Handrails on airport moving walkways and escalators are now fair game for markers.

Clear Channel Airports has begun experimenting with out-of-home marketer AdRail USA to bring escalator-based advertising to the Chicago O'Hare International Airport...'

Outdoor Revenues Up 7%, Improves Metrics

'The recovery in the outdoor advertising industry appears to be gaining speed in the second half of the year, with the Outdoor Advertising Association of America reporting that total revenues increased 7% from $1.35 billion in the third quarter of 2009 to $1.44 billion in the third quarter of 2010.

The strong third-quarter performance follows a 0.7% decline in the first quarter and a 3.6% increase in the second quarter. Crunching revenue figures from previous OAAA reports, total revenues for the year-to-date are up 3.3% to just over $4.6 billion...'

Conan, Turner Stars Hit Restaurant Screens

'Conan O'Brien and other Turner Broadcasting personalities are hitting the restaurant circuit.

Turner has inked a sweeping agreement to supply content to IndoorDirect, the out-of-home video network located in some of the nation's biggest quick-service and casual restaurant chains, including McDonald's, Wendy's, Hardy's and Carl's Jr.

The deal underscores the importance of growing channels like OOH nets as media companies and advertisers try to keep up with consumers in the increasingly fragmented landscape...'

IN DEPTH: Billboards, signs lead DOOH recovery in U.S.

'Advertising spend on digital signs and billboards in the U.S. is bouncing back faster than revenue for place-based networks, according to researcher PQ Media.

The firm predicts that advertising expenditure across the entire U.S. digital out-of-home market will reach $2.07bn during 2010, representing 14.8 percent growth on the previous year. It will not issue definitive figures until the Digital Signage Expo event in Las Vegas on 22 February, but it backs up that forecast by reporting a similar 14.9 percent year-on-year growth rate during the first half...'

Your client at malls for the holidays

'We've made it to Thanksgiving week, and for advertisers that means one thing: Black Friday is just days away. People are ready to spend money at this time of year, and one good place to reach those shoppers is the place they're spending that money, at the malls.

Mall advertising is hardly a new medium, but it does have some new technology, with digital directory units akin to high-end HDTVs being deployed in an increasing number of shopping outlets...'

10 Reasons Why Smartphones Won't Kill DOOH - Ever

'There are few questions that get me as steamed up as "Will smartphones kill DOOH?"

Video didn't kill the radio star - at least not all of them. TV hasn't killed cinema, the Web hasn't killed TV and smartphones will not kill DOOH. All screens are evolving...'

AMS Bows New Measurement System For OOH

'Digital out-of-home video is booming, with total ad spending projected to increase 15% in 2010 to just shy of $2.1 billion, according to the latest forecast from PQ Media. So it's no surprise that a number of media research firms are throwing their hat into the audience measurement ring for this burgeoning medium.

The latest entry comes from Automated Media Services, which this week introduced PlayScan, a service designed to provide continuously audited real-time, non-sampled, electronic confirmation of play and performance for digital out-of-home video...'

Vector's Large-Scale Transit Advertising in Philly Reaches New Downtown Neighborhoods

'Vector Media has been awarded the exclusive advertising rights for Philadelphia's largest tour operator, Philadelphia Trolley Works, making Vector Media the only company offering advertisers large-format transit advertisements in the four top U.S. markets: New York, Los Angeles, Chicago and Philadelphia.

The partnership increases Vector's offerings by adding fourteen double-decker buses and six trolleys. Ad offerings include full-wrap bus advertising with options for on-board promotional tie-ins...'

New Disney Store in Times Square Features 68-Foot Digital B'Board

'Disney celebrated its grand opening of the largest Disney store in North America, located in Times Square, in an over-the-top fashion this week. The store features a digital billboard reaching to 68 feet above Times Square, stretching 2,250 square feet, and made up of 2.3 million diodes.

The billboard played clips from upcoming Disney films Tangled and TRON: Legacy during the celebration. Horse-drawn carriage delivered Disney characters, and Robin Roberts, from ABC's Good Morning America, opened the store with help from Minnie and Mickey Mouse. Meanwhile, Tinkerbell swooped in across several of Times Square's billboards, and fireworks were set off as the door was opened, the company announced...'

Outdoor firms reaping benefits of billboard investment

'Digital billboards are now firmly entrenched in the business models of the big U.S. outdoor-advertising firms, with both Clear Channel Outdoor and Lamar Advertising Company investing heavily in new displays.

Clear Channel added 34 more digital billboards to its U.S. estate during the third quarter, bringing the total to 556 across 35 markets, and cited them as a major factor in recently-buoyant sales. In the Americas, increasing digital business helped hike revenue by more than $20m in the third quarter, growth that the company said "was driven by increases in both occupancy and rate..."'

'Fourth Screen' Continues To Expand Place-Based TV, Nielsen Adds Seven Nets With Many More On Deck

'The marketplace of out-of-home video networks continues to expand, and if Nielsen Co. has anything to say about it, it will be researched, planned, bought and posted like another extension of the traditional TV advertising marketplace. That's the underlying premise behind Nielsen's so-called "Fourth Screen Report," a quarterly series of studies measuring the burgeoning place-based video marketplace in a way that can be compared with conventional TV audience impressions, so that advertisers and agencies can plan it as an extension of their TV advertising mix.

But unlike the conventional TV universe, which theoretically is limited by the number of people and the amount of time they spend watching in U.S. TV households, the audience for place-based video networks theoretically is infinite, and is limited only by the number and variety of places that they can be installed in, and their inclusion in Nielsen's report...'

Conde Nast Promos iPad Apps via Digital Rail Station Campaign

'Vogue has launched its first-ever digital campaign in rail stations with a screening featuring clips from its newly launched iPad app. The clips promote the December issue of the magazine and preview the issue's app via 80-second ads on JCDecaux's Transvision screens.

The campaign will run in 12 London rail stations, writes Digital Signage Expo...'

Mobile TV Test Shows Positive Ad Results, Two-Thirds Watched Spots Out-of-Home

'Over-the-air, cable and satellite TV may be facing ongoing challenges from digital media that are enabling viewers to avoid commercials or watch video programming from other sources, but an emerging platform -- mobile digital TV -- is showing some promise for advertisers and broadcasters alike. In an ambitious series of tests organized by the Open Mobile Video Coalition (OMVC), consumers equipped with special cell phones and portable personal computers that are capable of receiving over-the-air broadcast TV signals are yielding encouraging results, especially in terms of advertising exposure and recall.

The results of one of those tests, which are published here for the first time, found that consumers participating in the cell phone portion of the trials in Washington, DC watched and recalled a TV commercial while using the hand-held devices to view digital mobile TV content...'

Reach Media, Harrah's Launch OOH Network

'Reach Media Group has unveiled plans to create a new place-based digital video network in cooperation with Harrah's Entertainment, the nation's largest casino operator.

The partners' planned Hospitality Entertainment Network will consist of 50,000 screens in high-traffic areas with long dwell times across a number of Harrah's properties, including gaming floors, hotel rooms and other spaces in the Caesars Palace, Harrah's, Horseshoe and Planet Hollywood resorts...'

Landmark Theatres, Arthouse Marketing Launch Ad-Sales Company

'Landmark Theatres, the nationwide art house circuit owned by Mark Cuban and Todd Wagner, will partner with Los Angeles-based Arthouse Marketing Group to form a cinema ad-sales company.

Based in Santa Monica, Spotlight Cinema Networks will sell onscreen advertising for about 400 screens, officials said Thursday. Landmark senior vp sales Michael Sakin has been tapped as executive vp sales and marketing, and Arthouse marketing managing director Jerry Rakfeldt has been appointed president...'

IPG, Entourage Team To Test OOH Experiences

'As it continues to build its research on how shoppers react in stores, the IPG Emerging Media Lab has a deal to use Entourage Advertising, a software provider specializing in digital out-of-home marketing, to handle the testing ground.

IPG calls the lab a Retail Experience Center; it seeks more insight into a shopper's experience at the point of purchase. Entourage propels displays that could include video streams in store aisles...'

OOH Advertising Enhances All Other Messaging

'A new study by Clear Channel Outdoor with MarketShare Partners explores the use and effectiveness of OOH advertising, evaluates the financial contribution of OOH as part of a balanced marketing mix, and discuss how marketers can make more informed decisions regarding their marketing budget allocation.

Though this Research Brief cannot capture the extensive analysis devoted to the incremental benefits depicted of combined OOH with other traditional advertising categories, it can at leas alert our readers to the availability of a comprehensive whitepaper exploring the opportunities...'

Social, Meet Place-Based

'Young, hip, and growing like gangbusters: This description is equally true for social and place-based media, and with continuing convergence enabled by digital technology -- mobile in particular -- it was only a matter of time before these crazy kids hooked up.

This week brought news of a partnership between Premier Retail Networks and LocaModa, which are joining forces to create a cross-channel social media platform on PRN's Checkout TV Network in supermarkets. The new place-based social media platform presents filtered, localized social media components with user-influenced content and trending topics collected via mobile texts, Twitter and Facebook. For example, Checkout TV screens might display the most popular products at that store, based on users voting via mobile or the store Web site...'

Clear Channel Outdoor Unveils 10 New Digital Billboards

'Clear Channel has launched a new network of digital LED outdoor displays in Sacramento, California.

The network is comprised of 10 digital displays on highly trafficked highways, including Hwy 99 WS, I-5 WS, I-80 NS and Business 80 NS. The network will display 8-second spots every 64 seconds, over a 24-hour rotation; this guarantees exposure 80,000 times for each client, according to Clear Channel.

The network reaches more than 875,200 adults 18+ over the course of a day...'

Seeing Video Ads Everywhere

'Newly released survey data from GfK MRI confirm the popular wisdom that consumers can run but they can't hide from advertising. Thirty percent of respondents said they'd seen a "place-based" video ad in the 30 days before being queried.

Stores were the venue in which respondents to the polling (conducted this past spring) were likeliest to have encountered video advertising within that 30-day period, with 19 percent saying they'd done so...'

Ads That Let You Check In at Your Favorite Billboard

'In a city passionate about the environment and technology, commuters are using their smartphones to check in at a popular social networking service to help keep a critter threatened by climate change from checking out. This new research builds on results of a quantitative analysis of 400 U.K. case studies launched earlier this year, and reveals similar results on the power of Out-of-Home (OOH) advertising in delivering a high return on investment.

"What does it take to help save the endangered pika? About 20 seconds," read ads from Earthjustice, a nonprofit environmental law firm, that line San Francisco transit stations and feature the cute rabbitlike American pika in its Sierra Nevada mountain redoubt. "Check in now at Foursquare at 'Earthjustice ad.' Every time you check in, an Earthjustice donor will donate $10 to protect endangered species..."'

International Research Verifies Out-of-Home Advertising's Efficacy

'BrandScience, an international marketing and business consultancy has conducted a new analysis of 600 case studies from countries including the U.K., Germany, Denmark, Sweden, Norway, Finland and Australia. This new research builds on results of a quantitative analysis of 400 U.K. case studies launched earlier this year, and reveals similar results on the power of Out-of-Home (OOH) advertising in delivering a high return on investment.

The recent analysis was commissioned by the Outdoor Media Association of Australia (OMA) to examine how OOH works with other media channels in the marketing mix and specifically what the ROI is relative to other media...'

Outdoor Mixes It Up, Releases New Modeling Data To Prove Impact On Sales

'In what is likely the most comprehensive study of its kind, new research being released today by out-of-home media giant Clear Channel Outdoor shows that out-of-home media impacts product sales as well as major media such as TV, radio and online, and that when used in combination with those electronic media options, can greatly increase the sales effectiveness of advertising campaigns. The study, which Clear Channel touts as a "first ever," models the incremental contribution out-of-home media has on sales effectiveness when all other variables (including other media and promotions) are accounted for.

The study concludes that the "optimal" amount of advertising budgets allocated to out-of-home media should range between 5% and 25% of a typical brand's media mix, though higher percentages would be even more optimum for certain brand strategies. That is considerably higher than out-of-home media's current share of overall ad spending, which is currently under 5%, even though the medium has been expanding with a wide variety of digital out-of-home options, and it has adopted what many believe to be the most rigorous standard for measuring audience exposure - a so-called "eyes-on" method that credits audiences who are actually likely to see outdoor ads, as opposed to the standard for most other media, which still are based on opportunities to see or hear advertising messages...'

New LED Display to Give New York Taxis Ads More Pop

'The latest upgrade to the glowing signs atop New York City taxi cabs, which have been strutting their advertising stuff for more than 30 years, borrows technology from the latest flat-panel television sets. They will be lighted by LED.

Developed by the design agency BlueMap and made in Germany, the LED-lighted signs will be distributed to taxi owners by Show Media, a New York-based outdoor advertising agency. John Amato, president of the agency, said the introduction would begin next week with the new boards installed on about 100 taxis. About 1,000 should be in place by the end of the year, he said...'

National Cinemedia Upgrades, More 3D Ad Options

'National CineMedia, the nation's largest cinema advertising company, announced it will be getting another digital upgrade, courtesy of founding members AMC, Cinemark, and Regal Entertainment Group. All are installing new digital cinema projection systems in their theater circuits with more 3D advertising capabilities.

NCM, which already uses a digital network for distributing and projecting ads and other content, said the new system will also allow it to present 3D live and pre-recorded events...'

DO Revenues Grew 25% in First Half of 2010

'While other media were muddling along in the first half of the year, with single-digit growth in total ad revenues raising tentative hopes for a recovery, digital out-of-home advertising revenues jumped 25%, according to the Digital Place-based Advertising Association.

According to the DPAA, this followed a 1% increase in 2009, standing out amid widespread declines in other media...'

Cover Me: Mediacy Uses Street Gates As OOH Promos

'The out-of-home ad market is redefining the concept of lock-and-load -- at least when it comes to New York storefronts. Gatescapes Network, a division of Mediacy, is using locked security gates as illuminated billboards, giving companies an eye-popping, street-level branding opportunity.

To date, 500 painted gates are in the network; clients range from the "Bodies" Exhibition to Disney Studios' upcoming "Tron" movie to the Corcoran Group, a large real-estate company...'

New OMAC study puts numbers on out-of-home's effectiveness

'The Out-of-home Marketing Association of Canada (OMAC) has issued a new study it says confirms the value and influence of the medium as well as its ability to impact a variety of advertising categories.

The study was conducted for OMAC by Vision Critical, a research and technology firm that creates software and services solutions for more than 600 clients...'

Simon, partner to expand ads to 60 other malls

'For the second time in as many months, Simon Property Group said Monday it will step up advertising efforts inside its malls, yet another sign that malls are becoming a sort of haven for companies looking to reach consumers directly.

From digital screens and floor graphics to directory boards and mobile applications, mall owners are splashing ads everywhere...'

Reach Media Brings Video Ads To More Taxis

'Reach Media Group announced a new deal with Taxi Magic, which handles booking and payment for thousands of taxis around the country. The alliance allows RMG to introduce digital video entertainment and advertising to displays in the backseats of cabs.

As part of the deal, Taxi Magic will be installing HD screens, speaker system, touchscreen, Wi-Fi and Bluetooth capability and 3G connectivity in participating taxi fleets. It begins with a first wave of 5,000 vehicles in Los Angeles, Washington, D.C. and Denver...'

Auto-Focus: Drivers Like Digital Billboards

'Many Americans believe that digital billboards are helpful to drivers and oppose current efforts to ban them, according to a new survey from the Opinion Research Corporation and Strategy One conducted in late August.

Despite the controversy, 80% of survey respondents said they believe roadside digital displays targeting drivers are useful for disseminating important information, including traffic advisories, road conditions and emergency information. Sixty-three percent also found them useful for learning about local attractions, lodging options and restaurants. These percentages were higher among younger respondents. Meanwhile, 76% of all respondents disagreed with efforts to ban billboards...'

Honda Bows 3-D Times Square Campaign, Complete with Glasses

'Honda is launching a national, multiplatform campaign to introduce its new CR-Z Sport Hybrid coupe with a 3-D display in Times Square.

Honda is using the Clear channel SpectacolorHD digital billboard, in the heart of Times Square, to launch the campaign, using 3-D technology to enable "true immersive interaction" for the Times Square audience, Clear Channel Spectacolor says...'

M.T.A. Brings TVs to the Subway

'Get ready for a new kind of subway series. Just don't expect to see the Yankees going glove-to-glove with the Mets.

Televisions, in the form of 10-inch video screens, made their debut in the New York City subway system on Tuesday, providing a vivid contrast to the usual static advertisements familiar to most commuters...'

Next-gen digital signage advertising lands in U.S. airports

'In what might turn out to be a very significant play in the point-of-transit digital signage space, Monster Media has launched a network of permanent next-generation digital signage installations at nine major airports in the United States.

The installations are 3x3-screen units comprised of nine total Samsung 460UT ultra-thin bezel screens. The entire unit measures about 12 feet by eight feet and protrudes only 14 inches from the wall...'

Mobile App Ads To Soar To $8B By 2015

'Mobile apps advertising will rocket to more than $8 billion in five years, according to a recent Borrell Associates forecast.

Part of this comes from the growth in receiving mobile ad messaging across a broader range of electronic devices, according to the Williamsburg, VA-based media researcher.

Right now, Borrell says one in every five computing devices can receive mobile app advertising in 2010, but that this will triple to three in five devices by 2015...'